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Indie publishers struggle to get noticed. While publishers behind AAA titles can generally rely on their prior reputation or bankable IP to attract the initial
Film and TV adaptations of popular game franchises have gained credibility in recent years with a slew of both critically and commercially successful projects. Shows
Smite entered the MOBA game later than many other titles, launching even a year after Dota refreshed the series with Dota 2. Despite this late
People tend to pit sports and video game viewership against one another as forms of entertainment, a relic of an era where sports were for
At Stream Hatchet, we believe the best way to evolve is by listening to our customers. Over the past year, we’ve heard consistent feedback about
Many potential players form their first impression of a game based on its performance on live streaming. As streamers play the game, opinions spread around
Live streaming exists in an interesting space. While people turn to live streaming for entertainment, comfort, and a sense of stability, holidays can completely disrupt
Roblox was among the many socially-oriented apps and games boosted by the COVID pandemic. But while games like Animal Crossing, Second Life, and VRChat all
The esports industry continues to grow in scope, reaching new audiences and adopting novel strategies to entertain fans. 2024 was a massive year for esports
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
Path of Exile is a game for hardcore action RPG (ARPG) fans, allowing players to dissect and analyse every possible skill, attribute, and piece of
The Game Awards celebrate the most influential, innovative, and imaginative games each year. On the 13th of December 2024, awards will be handed out across
Now entering its fourth edition, The Streamer Awards has established itself as the definitive ceremony for spotlighting excellence in the live-streaming industry. With the first
Among the top live-streaming platforms, BIGO LIVE is relatively unassuming. Unlike platforms like Kick, which made a splash by rejecting the norms set by Twitch,
VTubers come in many forms; in fact, it’s one of the many reasons a growing number of streamers are trying their hand at this emerging
UPDATE: This article was updated on the 4th of December 2024 with a complete overview of Kai Cenat’s Mafiathon 2 and a look at the
Twitch emotes are an oft overlooked aspect of live-streaming culture, despite being one of the most basic elements of Twitch. These tiny images contain a
As the Switch nears the end of its lifecycle, gamers are nervously anticipating the announcement of the so-called “Switch 2”. Fans are holding back on
Sega stepped out of the limelight back in 2001 when it announced its decision to cede the console race to Nintendo, Sony, and Microsoft. While
Dragon Age is one of the most consistently praised Western RPG series across its various entries, achieving both critical and commercial success for its publisher
2024 has been a massive year for mobile game developer Supercell, with the launch of its latest title Squad Busters putting a button on close
VTubers are the vanguard of the live-streaming industry, pushing the medium to its limits at the intersection of technology, identity, and culture. VTubers are bridging
Well into the 21st century, politicians are realizing the importance of online, decentralized media for reaching their voter base. While traditional media outlets like 24/7
Halloween has become a holiday on par with Christmas in terms of marketing potential, hyping up players, streamers, and viewers alike with a bevy of
Mario Party’s chaotic gameplay is key to its success. That any player can rebound with a lucky Chance Time event, or that the star leader
Anticipating the next big games on live streaming often requires deep investigative work and an understanding of hidden trends among popular titles. But Steam Next
Discovering new talent in the crowded live-streaming arena is incredibly difficult and time-consuming. Although mega-popular streamers stand out with record subathon events and astoundingly high
With so many databases available online like SteamDB, finding data is no longer the primary issue for brands or publishers looking to measure the success
Metaphor: ReFantazio is a rare breed among AAA game releases in recent years: A wholly original game with a new world, new characters, and new
Akira Toriyama’s Dragon Ball franchise has touched all aspects of modern anime and gaming culture, spreading even further into the worlds of professional wrestling, hip-hop,
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
For most publishers approaching a game launch, stretching their marketing dollars is their primary concern. But occasionally a publisher has deep enough pockets to splurge,
When a big game launch looms on the horizon, smaller publishers run for the hills. They upend their launch strategies to avoid competing for players’
Shooters continue to be some of the most popular titles on live streaming, from old guards like Call of Duty to breakout successes like Helldivers
There are few browser-based games nowadays that can draw in a consistent crowd. While the 2000’s were dominated by casual browser-based games like Neopets or
In all the excitement of securing partnerships with compelling influencers and executing a unique campaign, it can be easy to forget about the nuts and
PC users buy the majority of their games through Steam (with the exception of some alternatives like Epic Games, GOG, or publisher-specific launchers like Blizzard’s
