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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
The top #ads last week took a global spin as French streamer Gotaga landed at the top of the list via his sponsored stream with AORUS promoting their PC products and peripherals. The partnership lends itself to a traditional campaign but acknowledges the international aspect of gaming. Often, the highlighted segments at the top of the list come from North America; but AORUS was able to work with Gotaga to reach a French audience. Streaming platforms are some of the few sites that converge global communities to one place for entertainment so we may see more brands taking a stab at sponsorships with international streamers to reach an extended target market.
Gotaga x AORUS
TimTheTatman x Activision / Call of Duty
Hiko x Cash App
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises