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Top 5 Energy Drink Brands Mentioned in Twitch Chats (May 2021)

Energy drink brands are turning their attention towards live streaming platforms like Twitch to integrate seamlessly with gaming and esports culture. Investopedia that global energy drink sales reached $57.4 billion in 2020 and are expected to grow by 7% between 2020 and 2025. Moreover, Market Research Future the live streaming market is expected to reach $247 billion by 2027. Similar to how sports drinks such as Gatorade and Powerade utilize popular professional athletes to sell their products, energy drink companies are partnering with top live streamers and esports teams to promote theirs.