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Sega stepped out of the limelight back in 2001 when it announced its decision to cede the console race to Nintendo, Sony, and Microsoft. While
Dragon Age is one of the most consistently praised Western RPG series across its various entries, achieving both critical and commercial success for its publisher
2024 has been a massive year for mobile game developer Supercell, with the launch of its latest title Squad Busters putting a button on close
VTubers are the vanguard of the live-streaming industry, pushing the medium to its limits at the intersection of technology, identity, and culture. VTubers are bridging
Well into the 21st century, politicians are realizing the importance of online, decentralized media for reaching their voter base. While traditional media outlets like 24/7
Halloween has become a holiday on par with Christmas in terms of marketing potential, hyping up players, streamers, and viewers alike with a bevy of
Mario Party’s chaotic gameplay is key to its success. That any player can rebound with a lucky Chance Time event, or that the star leader
Anticipating the next big games on live streaming often requires deep investigative work and an understanding of hidden trends among popular titles. But Steam Next
Discovering new talent in the crowded live-streaming arena is incredibly difficult and time-consuming. Although mega-popular streamers stand out with record subathon events and astoundingly high
With so many databases available online like SteamDB, finding data is no longer the primary issue for brands or publishers looking to measure the success
Metaphor: ReFantazio is a rare breed among AAA game releases in recent years: A wholly original game with a new world, new characters, and new
Akira Toriyama’s Dragon Ball franchise has touched all aspects of modern anime and gaming culture, spreading even further into the worlds of professional wrestling, hip-hop,
The Silent Hill franchise is one of the earliest and most psychologically terrifying game series, using deceptive plots and twisted monsters to lure the player
Twitch’s subscriber system isn’t exactly the most intuitive among the many live-streaming platforms. Between the various different types of Twitch subs, the varying pricing system,
Live streaming is about building communities through consistent, extended interactions between creators and their fans. While some streamers may occasionally grab a high number of
Although games have had some form of DLC since right back with the Atari 2600, the term DLC only became widely popularized in the mid-to-late
There are live-streaming platforms to satisfy every niche a creator, brand, or event planner could possibly want to occupy. From mainstream platforms hosting global events
The Legend of Zelda is a rare gaming franchise in which every new entry is an event. Fans flock to these games on Day 1
UPDATE: This article was updated on the 3rd of October 2024 with a complete overview of SUBtember 2024 and a full historical analysis of SUBtember.
Tokyo Game Show (TGS) has become one of the key gaming expos since E3 held its last in-person event in 2019. With much of the
With more than a decade since Twitch ignited the widespread acceptance of live streaming, the industry has seen records smashed over and over again. The
The PlayStation 5 has been a massive financial success for Sony, generating $106B, with over two thousand publishers and 118M monthly active users. Apart from
Dragon Quest is the original JRPG series, preceding even the likes of Final Fantasy. Although always seeing greater success in its country of origin, Dragon
Live streaming forms the vanguard of modern marketing strategies, connecting brands with fans through the intimate relationships they develop with content creators. As a burgeoning
Warhammer occupies an odd niche in the gaming world. The franchise is absolutely adored by its rabid fanbase, with a range of board games, video
UPDATE: On the 30th of September 2024, new information was added to the end of this post regarding Season 3’s performance and top streamers on
Roblox isn’t a “game” in the conventional sense: It’s a platform, one that hosts over 40M user-generated worlds known as “experiences”. Roblox is an example
K4sen stands out among the pantheon of famous Japanese streamers for his ability to freely float between different realms of the live-streaming space. Beginning his
Supercell is the king of mobile game developers. Since the release of Clash of Clans back in 2012, the developer has become known for its
For the first time in the publisher’s history, Ubisoft is taking a crack at creating a video game in the Star Wars universe. Star Wars
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Tom Clancy’s Rainbow Six Siege remains one of the most unique competitive shooters in esports. With its fast-paced, tactical gameplay requiring seamless teamwork, players are
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many
RPGs have some of the strongest debut viewerships on live streaming. While it’s usually flashier titles like ARPGs (Elden Ring) or JRPGs (Final Fantasy VII:
At this point, it’s no secret that publishers are growing wary of launching new live service games due to a number of high profile shutdowns.
A few keystone games are so influential that they shape the entire gaming landscape, spawning a wave of works inspired by (or straight-up copying) the
The importance of influencer marketing for reaching gamers can’t be overstated. In 2024, the market size for influencer marketing reached $24B USD – nearly double
