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The past decade has been ruled by live service games. Even as the popularity of battle royales, MOBAs, and shooters fluctuates, they all tend towards
June saw a big jump in viewership among VTubers, with streamers teaming up to collaborate on mega-popular live-streaming games like GTA V and Chained Together.
If you are a multi-genre gamer, you will understand that all genres have a unique aspect that encourages players to keep coming back for more,
Streaming viewership among female streamers dropped in June, perhaps due to a lack of big events and collaborations. However, Spanish-speaking streamers took off, occupying four
The June streaming scene was dominated by streamers who rode out their wave of popularity after the end of the Kings World Cup in May.
Across the top 100 games being streamed in June, viewership grew by 11%: A rise of around 155M hours watched compared to May. Diablo IV
With any social media platform, there’s going to be an uneven distribution of fans among the various creators. As early adopters turned into big-name celebrity
For the Twitch viewer who isn’t already a committed fan of any particular streamer, Twitch tags are their primary method for discovering new content. Twitch’s
Last weekend from the 20th to the 23rd of June, 16 teams from around the world competed in the Rocket League Championship Major 2 at
In the world of VTubers, Hololive reigns supreme. Hololive is a VTuber agency that frequently represents the majority of the top 10 VTubers in any
On the 19th of June 1999, the first official beta for Counter-Strike was released. Just this last week, the community celebrated the game’s 25th anniversary…
Travel streamers give housebound viewers a chance to momentarily escape to exotic locations, sharing the eccentricities of the world and recording people and their customs
Elden Ring has been a phenomenon. It took the most refined mechanics honed over FromSoftware’s beloved “Souls-like” titles and combined them with an open-world scope
Albion Online’s success is a lesson in consistent, quality updates and marketing efforts. Launching back in 2017, Albion Online caught the attention of MMO players
Among popular games on live-streaming platforms in 2024, there are a few genres that typically stick out. Shooters, MOBAs, and Battle Royales take center stage
Summer brings with it a host of games conferences, with publishers, developers, and platforms vying for the finite attention of gamers. While many criticize the
The release of Homelander as a playable Character, from the popular TV show “The Boys”, in Mortal Kombat 1 was well received by fighting games
In past articles, we’ve explored the immense hype that Elden Ring: Shadow of the Erdtree is creating, and the incredible success of Kai Cenat’s marathon
SOOP, the new South Korean live-streaming platform from AfreecaTV, was launched on June 5th. The platform looks to completely replace AfreecaTV in a rebranding effort
The Final Shape, the final DLC for Destiny 2, was released on the 4th of June. After ten years spanning two games, this DLC promised
Last week, we covered XDefiant’s live-streaming performance upon release, praising its popularity among shooting game fans as attributable to the game’s Ubisoft universe crossover premise.
Mobile game popularity is on the rise as people with busy schedules pack gaming time into their commutes. Yet within mobile games, mobile shooters are
In a recent 2023 financial report, Sony revealed that the PlayStation 5 has now become its most profitable console to date. In the console’s lifetime,
Finding trusted ways to reach your customers can be difficult without someone to vouch for you. Thankfully, there are thousands of creators and influencers out
Last week, we looked at the performance of just the first day of the Kings World Cup. With the competition having now concluded, it’s time
Gaming is massive in Japan, with some of the top publishers and console makers calling the country their home. When discussing Japan and live streaming,
May saw an overall increase in viewership among VTubers, as a few big concert streams and a slew of big name collaborations buoyed fans’ excitement.
Streaming viewership among female streamers dropped in May, perhaps due to a lack of big events and collaborations. However, women’s esports content seemed to hold
As a business, you’re constantly on the lookout for actively engaged customers who share your values. Instead of throwing out promotional material into the void
Jynxzi has been on a hot streak, leaping from event to event with his high-energy personality and expert analysis of games. Chief among these is
This week’s live streaming Ads of the Week leaderboard was a close run between all three streamers, with two game sponsors and a non-endemic brand
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
For this week’s #Ads of the Week, we’re doing the top 4 ads instead of 3 as an extra bonus, since #3 and 4 were
This week’s #Ads of the Week saw some new additions to the leaderboard, including 2 female streamers and 1 VTuber. In the number one spot
Topping the #Ads of the Week charts this week were Mizkif with Hello Fresh, xGuiRy with Rustcases, and ElMariana with Coca-Cola. In first place, Mizkif
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
At Stream Hatchet, we believe the best way to evolve is by listening to our customers. Over the past year, we’ve heard consistent feedback about
Many potential players form their first impression of a game based on its performance on live streaming. As streamers play the game, opinions spread around
Live streaming exists in an interesting space. While people turn to live streaming for entertainment, comfort, and a sense of stability, holidays can completely disrupt
Roblox was among the many socially-oriented apps and games boosted by the COVID pandemic. But while games like Animal Crossing, Second Life, and VRChat all
The esports industry continues to grow in scope, reaching new audiences and adopting novel strategies to entertain fans. 2024 was a massive year for esports
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
