Last week’s top sponsored segments rung in the new year with top streamers and popular brands. Both shroud and NICKMERCS are regulars in the series and didn’t disappoint with the massive viewership in partnership with Hot Pockets, G FUEL, and Twisted Tea. With live streaming reaching record highs in 2020 and gaming becoming more mainstream within pop culture, more brands may begin to allocate marketing budget to sponsored streams. The key will be finding unique activations to stand out instead of simply slapping a logo on screen to create lasting impressions. Companies like Amazon or the NFL represent perfect examples of creatives campaigns with their watch parties for Original Series movies and Thursday Night Football. Be sure to follow our series for more #ads of the week!
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