The long-awaited Bethesda game, Starfield, was finally released on early access last Thursday, August 31st 5pm PDT. Despite not being released in some time zones
The 2023 FIFA Women’s World Cup concluded on Sunday with Spain emerging as the winner, defeating England with just one goal. The tournament saw record
Square Enix released the newest game in their Final Fantasy franchise, FFXVI, over a month ago on June 22nd, with great success. The game’s shift
Battlegrounds Mobile India has shown dramatic growth on live-streaming platforms since it has been unbanned in India at the end of May. From June 1
In the ever-evolving landscape of video games, the impact of streaming platforms cannot be overstated. BattleBit Remastered, a game released on June 15th, 2023, has
Ibai Llanos has again broken records with his third edition of La Velada del Año this past Saturday with 3,499,999 peak viewers. This is the
The newest live-streaming platform on the market, Kick, has been gaining traction among creators with their desirable 95/5 revenue split. Recently signing Twitch top creators,
This week so far, new video game release Diablo IV and almost 10-year-old game Rust have soared to the top of the live streaming charts,
The Last of Us took live streaming by storm in Q1 2023. The use of video game IP outside of the gaming industry is on
On April 25th the closed beta for Ubisoft’s latest arena shooter XDefiant concluded after generating 7.3M hours watched across major live streaming platforms. What is
Over Easter Weekend the Super Mario Bros. Movie was able to break box office records by becoming the highest-grossing domestic debut in 2023 with $106.1
Stream Hatchet Starter is the newest release from data analytics firm Stream Hatchet, providing live streaming leaderboards, industry reports and insights, and trending videos and
The Esland Awards for 2023 has concluded setting this year’s highest peak viewership so far. The annual award show showcasing the Spanish-speaking community was able
Chess.com Chess has reached a new level of popularity in 2023. According to Chess.com, January 20th had the most active members playing chess on their
Headphones are a staple in both the gaming and live streaming space across all types of creators. Many influencers incorporate a gaming headset or a
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
While Twitch has become categorized as a gaming focused platform, there are many other creatives who find value in being able to live stream their
Mobile games have become a staple in the gaming and entertainment industry because of their accessibility and the increasing quality of the games developed as
Some of the most popular video game events in recent years have included metaverse-like experiences, the newest craze in the gaming technology sphere. Virtual concerts
In the live streaming space it’s common knowledge just how dominant the Just Chatting category is on Twitch. However, when looking at the whole picture
Luminosity was once again the top esports organization by combined esports and content creation hours watched in November. With almost 18 million hours watched in
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
Ludwig hosted his Subathon 2.0 event on November 18-20. For 50 hours Ludwig was trapped inside a 12 x 12 ft glass box in the
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
On October 21st YouTube Gaming live streamer Ludwig threw one of the largest Super Smash Bros. tournaments in live streaming. The event was able to
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
LUMINOSITY TOPS CHARTS FOR SECOND STRAIGHT MONTH Despite a slight drop in viewership for its top content creator xQc, Luminosity once again led all esports
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Who is Kyedae Kyedae Shymko, who goes by Kyedae on Twitch, is a popular live streamer and content creator for the esports organization 100 Thieves.
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
Apex Legends has once again risen to one of the Top 10 Games in the live streaming space for the first time since Q3 2021.
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
On June 25th Spanish streamer Ibai broke Twitch’s viewership record with 3.3 million concurrent viewers during his boxing event. The previous record was held by
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
For this week’s #Ads of the Week, we’re doing the top 4 ads instead of 3 as an extra bonus, since #3 and 4 were
This week’s #Ads of the Week saw some new additions to the leaderboard, including 2 female streamers and 1 VTuber. In the number one spot
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
This week’s #Ads of the Week was dominated by endemic video games sponsoring streamers. xQcOW took the top spots with two of his streams this
The first wave of the new race tracks for Mario Kart 8 was released last Friday, providing a whole new slew of content for live
This week’s #Ads of the Week has activations from two video games and one non-endemic brand in the live streaming space. Coming in first place
There was a tight race for this week’s #Ads of the Week, with all three activations hitting close to 42,000 hours watched. Sykkuno eked out
Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak
We’re celebrating female streamers here at Stream Hatchet for International Women’s Day today! Historically, gaming has been thought of as a traditionally male-dominated space. However,
This week’s #Ads of the Week was dominated by games and endemic brands. Taking the top spot with 105,000 hours watched was Towelliee with an
Elden Ring, the newest action RPG from FromSoftware and Bandai Namco, has received critical acclaim in its first week of release. Similar to the Souls
Garena Free Fire was banned in India last week due to the app’s connections to China. The battle royale game is not the first to
Lost Ark, Amazon Game’s newest MMORPG, has been breaking records across the board since its release last week. In just 24 hours after the free
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
Bungie, the creator of the Destiny franchise, was recently purchased by Sony Interactive Entertainment, with the stipulation that Bungie will remain independent and games will
ESL Gaming and FACEIT, two of esports biggest event organizers, were recently purchased in a $1.5 billion deal by Savvy Gaming Group. The merger is
The latest #Ads of the Week features sponsored streams from Corsair and Modelo! While many endemic brands like Corsair deploy plenty of marketing campaigns on
The latest #Ads of the Week featuring NICKMERCS, Rubius, and Enable in partnership with SeatGeek, PUBG Mobile & Arcane, and Samsung!
Teamfights Tactics reached its highest weekly viewership on Twitch, YouTube Gaming, and Facebook Gaming following the release of Set 6.
The latest #Ads of the Week featuring loltyler1, alanzoka, and JERICHO in partnership with Doritos & Twitch Rivals, Gillette, and Samsung!
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
The latest #Ads of the Week featuring LIRIK, fps_shaka, and Fextralife in partnership with Lost Ark and Resident Evil 4!
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
The newest #Ads of the Week is sports themed as both Castro_1021 and NICKMERCS have partnerships with companies affiliated with sports. For the second consecutive
Netflix film viewership has been released; how does it compare to game viewership on live streaming platforms?
The latest #ads of the Week featured NICKMERCS, Rubius, and Squeezie in partnership with SeatGeek, Bloodhunt, and House of Ashes! As the release of many
The release of New World shook up MMORPG audiences as the new game stole massive viewership from competitor titles upon release.
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest MMORPG from Amazon Games launched Tuesday, September 28th with incredible success. New World has been on the minds of gamers since the first
NICKMERCS was back on top of #Ads of the Week with a Seat Geek sponsored stream. Other top streamers Rubius and shroud rounded our the
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
The latest #Ads of the Week featuring Mizkif and GTAWiseGuy in partnership with Compare.com and NordVPN!
Is Amazon’s new MMORPG “New World” going to steal enough market share to become the most streamed game within the genre?
Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do
Are Riot Games fans loyal to one title? Dive into the viewer overlap analysis of all games under the Riot Games umbrella.
The latest #Ads of the Week featuring TimTheTatman, shroud, and Fextralife in partnership with Current, Zero Hour, and Splitgate!
Our latest report features a data-driven look into the correlation between players and viewers of games.
The latest #Ads of the Week featured sponsored streams from Ramee, shroud and Joueur_du_Grenier.
Recently, car brands like Honda have become widespread in the gaming industry and are racing towards sponsorship deals that promote brand affinity.
