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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
This week, Stream Hatchet analyzed one of the fastest growing categories on Twitch: Just Chatting. Streams within the category range from casual conversations before streamers switch to playing a game or experiencing life events with various influencers. Since its creation in 2018, Just Chatting has been among the top games year-over-year with massive growth in 2020, much of which came from the impact of COVID-19 on the streaming industry.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises