#Ads of the Week May 7 – May 13
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
May 18, 2022
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
Nintendo’s first Indie World Showcase of 2022 premiered on Wednesday, May 11th. In the 26-minute broadcast, Nintendo aired trailers for 12 upcoming indie games, and
For this week’s #Ads of the Week, we’re doing the top 4 ads instead of 3 as an extra bonus, since #3 and 4 were
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
After three years on Twitch, Sykkuno announced he is switching to YouTube Gaming. May 1st was dubbed “Sykkuno Day” by streamers and fans to celebrate
Stream Hatchet has released our Video Game Live Streaming Trends Q1 2022 Report. We look into the past and current state of the live video
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
This week’s #Ads of the Week was dominated by endemic video games sponsoring streamers. xQcOW took the top spots with two of his streams this
Elden Ring, the newest action RPG from FromSoftware and Bandai Namco, has received critical acclaim in its first week of release. Similar to the Souls
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
Bungie, the creator of the Destiny franchise, was recently purchased by Sony Interactive Entertainment, with the stipulation that Bungie will remain independent and games will
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, and shroud in partnership with G FUEL and NARAKA: BLADEPOINT!
Over 4B hours of non-gaming Twitch content has been watched since 2020!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Since January, audience overlap from Call of Duty: Warzone to Apex Legends has increased 8 points!
2021 live stream viewership has increased by an average of 49% compared to 2020.
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
Beginning in 2020, Australia has steadily emerged as a major region for video game live streaming.
Resident Evil Village had major success on live streaming platforms. Peak viewership was at an all-time high for the franchise during the game’s launch!
Stream Hatchet’s Streaming Political News report details the importance of using Twitch and YouTube to reach young voters.
Live streaming hours watched across Twitch, YouTube Gaming, and Facebook Gaming increased 80% in Q1 year-over-year.
The top live stream sessions of March 2021 featured Free Fire channels on YouTube Gaming and xQc on Twitch.
The chess category on Twitch has reached all-time highs with the help of popular streamers and esports organizations signing professional players.
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
YouTube secured 95% of the inauguration live stream viewers compared to Twitch’s 5%.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Rust explodes with viewership for the second consecutive week to knock off Just Chatting as the most watched category.
TheGrefg reached 2.5M concurrent viewers on Twitch while streaming the reveal of his in-game Fortnite skin.
Six out of the top ten peak streams between December 7th – December 13th came from non-English channels.
The popular mobile game reached new heights this year as it secured massive market share across Twitch, YouTube Gaming, and Facebook Gaming. This week, Stream
Twitch’s Just Chatting category has grown 130% in total hours watched so far in 2020. This week, Stream Hatchet analyzed one of the fastest growing
HasanAbi has been one of prominent influencers discussing politics on Twitch, further increasing his engagement over the past few months during election season. His three
TheRealKnossi dominated peak viewership last week with his Horror Camp 2020 stream involving several other influencers. This latest event generated his highest peak audience this
Dream streamed on both YouTube and Twitch, successfully reaching top 5 influencer peak viewers on each platform. Dream has been one of the fastest growing
The new free-to-play RPG game made some waves on streaming platforms following its release reaching over 14M hours watched. Genshin Impact has taken the western
Amazon is using its subsidiary, Twitch, to push Amazon Original Series content in front of a new audience. The trillion dollar company leveraged Twitch streamers
TL;DR: Garena Free Fire and PUBG Mobile secure two of the most watched games across Twitch, YouTube Gaming, and Facebook Gaming. Mobile gaming continues to
TL;DR: NICKMERCS secured the top two spots with back-to-back days of sponsored segments with G FUEL. Once again, the #ads with the most viewership this
TL;DR: Pokimane leads all Twitch female streamers in total hours watched this year. The future of streaming is female. The audiences of female streamers continue
TL;DR: YouTube continuing to climb as the platform saw an increase of 5.9% in hours watched in July. In the wake of Mixer shutting down,
TL;DR: Shroud, Dr Disrespect, and Ninja all made impressive comebacks over the last few weeks averaging over 100k viewers with ease. It isn’t news that
TL;DR: Dr Disrespect returned to streaming but went live on YouTube after his Twitch ban. While his all time peak was higher after the switch,
Gillette partnered with alanzoka to produce the top #ad of the week with Chipotle and NordVPN activations not far behind. In this edition of #Ads
TL;DR: Lando Norris was 3rd in total F1 2019 Hours Watched across all platforms and also placed 3rd in the Austrian Grand Prix on 7/5/2020.
TL;DR: Just Chatting led all categories, Dota 2 drops out of the top ten, and VALORANT climbs back onto the list. In last week’s Top
SimRacing games like F1 and iRacing are reaching new heights in Video Game Streaming.
Streamers are using Twitch and other platforms to engage WFH audiences during the global pandemic.
Best in Class Analytics Monitoring Platform to Support Legendary Esports Organization.
This week on Twitch sponsored segments popped up for the new Amazon Original show Hunters as well as the normal#ad streams we have seen. We dive below into the top sponsored segments across streaming platforms to give you detailed view on their success.
Call of Duty esports have undergone quite the overhaul in the past year with the CoD League taking on a geolocated franchise model, much like the Overwatch League. In addition, the league, previously known as the Call of Duty World League, had its broadcasts move from Twitch to YouTube, making it so that the fresh new league had a new home as well.
Top Game: League of Legends With League of Legends’ spring esports in full swing, the title continues to dominate the charts. The game has led all others
Last week, the Gillette Gaming Alliance dominated the sponsored campaign market on Twitch by securing the top three most watched sponsored streams. The announcement of
The battle royale genre has been at the forefront of the gaming industry for the past few years as games like PUBG, Fortnite, and Apex
Co-Streams, Simulcasts, and Premium channels lead Complexity and Method to the Top of Twitch
League continues to reign king and increases across the board. Decline of Escape from Tarkov, World of Warcraft, and Garena Free Fire.
League takes the top, Fortnite & GTA V take the top with shrinking audiences
YouTube scores a Massive Media Deal, what’s the current market share?
League is #1 even without esports, Fortnite bounces back with fancy cosmetics, context around Minecraft
Cohh & Corsair, Myth & Epic Games, AdmiralBahroo & Iceborne
Integrated view drops fuel Tarkov to the top of Twitch. Here are the top streamers
Tarkov might be the new meta, League dethroned and rises, Fortnite’s winter debacle
