XDefiant Closed Beta Performance
On April 25th the closed beta for Ubisoft’s latest arena shooter XDefiant concluded after generating 7.3M hours watched across major live streaming platforms. What is
May 3, 2023
On April 25th the closed beta for Ubisoft’s latest arena shooter XDefiant concluded after generating 7.3M hours watched across major live streaming platforms. What is
On Wednesday, March 22nd, Valve announced the upcoming summer release of Counter-Strike 2, to be built on Source 2. They also announced a limited test
On February 11th, Counter Strike: Global Offensive (CS:GO) reached a peak of 1.320M players on Steam, breaking its previous record of 1.308M players set in
Stream Hatchet is pleased to announce the release of our 2022 Yearly Video Game Live Streaming Trends Report. In the report, we cover game streaming
In the first week of the Dead Space remake release the game accumulated a total of 10.3M hours watched across major streaming platforms and reached
Top 3 Peak Female Streamers QTCinderella had the highest peak viewership for all female creators on Twitch in 2022. Her Streamer Awards event was able
The Esland Awards for 2023 has concluded setting this year’s highest peak viewership so far. The annual award show showcasing the Spanish-speaking community was able
Chess.com Chess has reached a new level of popularity in 2023. According to Chess.com, January 20th had the most active members playing chess on their
Awesome Games Done Quick concluded last week with a whopping 9.3M hours watched on their Twitch channel during the week-long stream. What is Awesome Games
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
Twitch and live streaming platforms have always been a place where people have discussed finance-related topics, especially crypto currencies. In the last few months, The
The Guard, a non-franchised American VALORANT team, have claimed their first victory of the year at the first North American Lan, the “Ludwig x Tarik
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
While Twitch has become categorized as a gaming focused platform, there are many other creatives who find value in being able to live stream their
Some of the most popular video game events in recent years have included metaverse-like experiences, the newest craze in the gaming technology sphere. Virtual concerts
Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a
Luminosity was once again the top esports organization by combined esports and content creation hours watched in November. With almost 18 million hours watched in
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
The newest game in the God of War series, Ragnarök, had an extremely successful launch this week, both in retail sales and across live streaming.
Gaules takes the Top Spot on the Streaming Leaderboards For the first time in 3 consecutive months, xQc has fallen from the #1 spot in
League of Legends Worlds Pushes Them to #1 League of Legends jumps up 2 spots to reclaim the top spot in gaming for all of
Stream Hatchet is pleased to announce the release of our Video Game Live Streaming Trends Q3 2022 Report. In the report, we cover game streaming
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
For the first time since May of this year, GTA V was knocked out of the top games in live streaming spot. The open-world game
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer,
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
LUMINOSITY TOPS CHARTS FOR SECOND STRAIGHT MONTH Despite a slight drop in viewership for its top content creator xQc, Luminosity once again led all esports
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Who is Kyedae Kyedae Shymko, who goes by Kyedae on Twitch, is a popular live streamer and content creator for the esports organization 100 Thieves.
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
VALORANT reached the top game in live streaming last week with 36 million hours watched across Twitch, YouTube Gaming, and Facebook Gaming between July 11th
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
On June 25th Spanish streamer Ibai broke Twitch’s viewership record with 3.3 million concurrent viewers during his boxing event. The previous record was held by
Fall Guys has hit a resurgence in live streaming last week with the release of the free-to-play version, amassing over 11.7M Hours watched across the
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
This week’s Live Streaming #Ads of the Week leaderboards have arrived. They feature Gamer Supps with Pestily; The Boys with PaulinhoLOKObr; and Softgiving, Capital One
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week’s live streaming ads of the week were dominated by game partners, including The Quarry and Veiled Experts. In first place was Squeezie with
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
This week’s live streaming Ads of the week were swept by the new game release, V Rising. Stunlock Studios has partnered with several content creators
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
Nintendo’s first Indie World Showcase of 2022 premiered on Wednesday, May 11th. In the 26-minute broadcast, Nintendo aired trailers for 12 upcoming indie games, and
For this week’s #Ads of the Week, we’re doing the top 4 ads instead of 3 as an extra bonus, since #3 and 4 were
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
After three years on Twitch, Sykkuno announced he is switching to YouTube Gaming. May 1st was dubbed “Sykkuno Day” by streamers and fans to celebrate
Stream Hatchet has released our Video Game Live Streaming Trends Q1 2022 Report. We look into the past and current state of the live video
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
This week’s #Ads of the Week was dominated by endemic video games sponsoring streamers. xQcOW took the top spots with two of his streams this
Elden Ring, the newest action RPG from FromSoftware and Bandai Namco, has received critical acclaim in its first week of release. Similar to the Souls
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
Bungie, the creator of the Destiny franchise, was recently purchased by Sony Interactive Entertainment, with the stipulation that Bungie will remain independent and games will
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, and shroud in partnership with G FUEL and NARAKA: BLADEPOINT!
Over 4B hours of non-gaming Twitch content has been watched since 2020!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Since January, audience overlap from Call of Duty: Warzone to Apex Legends has increased 8 points!
2021 live stream viewership has increased by an average of 49% compared to 2020.
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
Beginning in 2020, Australia has steadily emerged as a major region for video game live streaming.
Resident Evil Village had major success on live streaming platforms. Peak viewership was at an all-time high for the franchise during the game’s launch!
Stream Hatchet’s Streaming Political News report details the importance of using Twitch and YouTube to reach young voters.
Live streaming hours watched across Twitch, YouTube Gaming, and Facebook Gaming increased 80% in Q1 year-over-year.
The top live stream sessions of March 2021 featured Free Fire channels on YouTube Gaming and xQc on Twitch.
The chess category on Twitch has reached all-time highs with the help of popular streamers and esports organizations signing professional players.
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
YouTube secured 95% of the inauguration live stream viewers compared to Twitch’s 5%.
