#Ads of the Week: November 22nd – 28th, 2021
The latest #Ads of the Week features sponsored streams from Corsair and Modelo! While many endemic brands like Corsair deploy plenty of marketing campaigns on
November 29, 2021
The latest #Ads of the Week features sponsored streams from Corsair and Modelo! While many endemic brands like Corsair deploy plenty of marketing campaigns on
The latest #Ads of the Week featuring NICKMERCS, Rubius, and Enable in partnership with SeatGeek, PUBG Mobile & Arcane, and Samsung!
Teamfights Tactics reached its highest weekly viewership on Twitch, YouTube Gaming, and Facebook Gaming following the release of Set 6.
The latest #Ads of the Week featuring loltyler1, alanzoka, and JERICHO in partnership with Doritos & Twitch Rivals, Gillette, and Samsung!
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
The latest #Ads of the Week featuring LIRIK, fps_shaka, and Fextralife in partnership with Lost Ark and Resident Evil 4!
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
The newest #Ads of the Week is sports themed as both Castro_1021 and NICKMERCS have partnerships with companies affiliated with sports. For the second consecutive
Netflix film viewership has been released; how does it compare to game viewership on live streaming platforms?
The latest #ads of the Week featured NICKMERCS, Rubius, and Squeezie in partnership with SeatGeek, Bloodhunt, and House of Ashes! As the release of many
The release of New World shook up MMORPG audiences as the new game stole massive viewership from competitor titles upon release.
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest MMORPG from Amazon Games launched Tuesday, September 28th with incredible success. New World has been on the minds of gamers since the first
NICKMERCS was back on top of #Ads of the Week with a Seat Geek sponsored stream. Other top streamers Rubius and shroud rounded our the
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
The latest #Ads of the Week featuring Mizkif and GTAWiseGuy in partnership with Compare.com and NordVPN!
Is Amazon’s new MMORPG “New World” going to steal enough market share to become the most streamed game within the genre?
The latest #Ads of the Week featuring GTAWiseGuy and NordVPN! The duo combined to hold the top three spots last week!
Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do
Are Riot Games fans loyal to one title? Dive into the viewer overlap analysis of all games under the Riot Games umbrella.
The latest #Ads of the Week featuring TimTheTatman, shroud, and Fextralife in partnership with Current, Zero Hour, and Splitgate!
Our latest report features a data-driven look into the correlation between players and viewers of games.
The latest #Ads of the Week featured sponsored streams from Ramee, shroud and Joueur_du_Grenier.
Recently, car brands like Honda have become widespread in the gaming industry and are racing towards sponsorship deals that promote brand affinity.
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, and shroud in partnership with G FUEL and NARAKA: BLADEPOINT!
Bitcoin, the face of crypto, continues to lead cryptocurrency buzz with over 188K Twitch chat mentions during July.
Over 4B hours of non-gaming Twitch content has been watched since 2020!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, Fextralife, and ZeratoR in partnership with Under Armour and New World!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Since January, audience overlap from Call of Duty: Warzone to Apex Legends has increased 8 points!
In the newest edition of #Ads of the Week, the New World closed beta is still on top but closely followed by Tribes of Midgard.
India’s gaming and esports market continues growing with the help of BATTLEGROUNDS MOBILE INDIA’s release.
The latest #Ads of the Week featured sponsored streams from shroud and Fextralife in partnership with closed beta MMO, New World!
The MMO genre is beginning to make a live streaming comeback in 2021!
The latest #Ads of the Week featured sponsored streams from TimTheTatman, GTAWiseGuy, and Teepee in partnership with all new brands to the series!
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
The latest #Ads of the Week featured sponsored streams from NICKMERCS with G FUEL and two Rust streams from Frost_!
2021 live stream viewership has increased by an average of 49% compared to 2020.
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
G FUEL was the most mentioned energy drink brand during May 2021.
Trainwreckstv and sponsor Stake.com were back on top in the latest #Ads of the Week.
Heineken was the most mentioned beer brand in the past 7 days!
Gillette and alanzoka were back on top in the latest #Ads of the Week while Nmplol and Mizkif were close behind thanks to Brave and The Ridge.
Beginning in 2020, Australia has steadily emerged as a major region for video game live streaming.
The latest top #Ads of the Week was led by TimTheTatman followed by alanzoka and LIRIK!
The latest top #Ads of the Week was led by Trainwreckstv, GMHikaru, and NICKMERCS in partnership with Stake, Polymarket, and Sniper: Ghost Warrior Contracts 2.
The Halo Franchise continues to have a lasting impact across live-streaming platforms!
Major brands are moving towards marketing within the video game and esports communities!
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
Trainwreckstv and sponsor Stake.com hold all three spots for this week’s #Ads of the week!
YouTube Gaming dominated sim racing esports viewership with 758K hours watched between 2019-2020!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
Resident Evil Village had major success on live streaming platforms. Peak viewership was at an all-time high for the franchise during the game’s launch!
Battle Royales continue to lead MOBAs in mobile game streaming with games like PUBG Mobile gaining increased popularity in recent years.
The latest top #Ads of the Week was led by xQcOW and Trainwreckstv in partnership with Stake which claimed every spot on this week’s list!
Sponsored live streams containing #ad have increased an average of 79% year-over-year. More marketing budgets have moved towards streaming.
The latest top #Ads of the Week was led by xQcOW, Trainwreckstv, and auronplay in partnership with Stake and Enlisted.
Stream Hatchet’s Streaming Political News report details the importance of using Twitch and YouTube to reach young voters.
The latest top #Ads of the Week was led by ludwig, Trainwreckstv, and summit1g in partnership with Bose, Stake, and Enlisted.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
The top #Ads of the Week led by ludwig, shroud, and TimTheTatman in partnership with Bose, AT&T, and Herman Miller.
Live streaming hours watched across Twitch, YouTube Gaming, and Facebook Gaming increased 80% in Q1 year-over-year.
The top #Ads of the Week led by KendineMuzisyen, shroud, and GTAWiseGuy in partnership with Raid: Shadow Legends, AT&T, and Incent.
The top live stream sessions of March 2021 featured Free Fire channels on YouTube Gaming and xQc on Twitch.
The top sponsored segments were led by ludwig in partnership with Americas Cardroom during the 15-day subathon.
The chess category on Twitch has reached all-time highs with the help of popular streamers and esports organizations signing professional players.
Download Stream Hatchet’s latest report: State of Collegiate Esports
Asmongold hosted an incredibly successful charity stream and ludwig is still streaming 8 days later.
The Elder Scrolls Online has been the most popular title lifting Bethesda 29% higher in viewership since its Microsoft acquisition.
The top #Ads of the Week on Twitch and YouTube Gaming featuring benjyfishy and ibai working with Tracker Network and Spotify!
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
G FUEL partnered with NICKMERCS and GMHikaru generating impressive sponsored viewership totaling over 430K hours watched.
Battle Royale, First-Person Shooter, and MOBA genres combined to decrease over 3% in hours watched since August 2020.
GMHikaru, Gyan Gaming, and Punz partnered with Auto Chess, Petronas, and Raid Shadow Legends for this week’s top sponsored streams.
Facebook Gaming reached 527K average monthly viewers in January 2021 setting an all-time high for the platform.
The CDL’s second season is already showing increased viewership YoY after the 2021 Opening Weekend.
Myth, LuluLuvely, and jakenbakeLIVE partnered with TurboTax, Aimlabs, and 7Eleven for unique campaigns.
This week, Stream Hatchet analyzed the growth of simulated racing viewership over the past six months. The genre has grown in popularity especially as a
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
Trymacs and LevlUp led extremely successful sponsored streams with over 1.4M hours watched from two segments.
VALORANT popularity soared recently as the gaming community prepares for the next big esport out of Riot Games.
Just Chatting continues to reign over all other categories with League of Legends and GTA V rounding out the top three.
NICKMERCS was back on top of #Ads of the Week followed by Hiko and fellow FaZe Clan member Swagg.
The 2021 Call Of Duty League Kickoff Classic reached 107K peak viewers, an increase from the 2020 Launch Weekend peak of 105K viewers.
Esports events drove massive viewership while Rust surrendered the crown to Just Chatting.
TheGrefg led all sponsored segments followed by Swagg and negaoryx running creative campaigns on their channels.
YouTube secured 95% of the inauguration live stream viewers compared to Twitch’s 5%.
TimTheTatman shared 27% of viewers with NICKMERCS in December 2020 compared to 4% with loltyler1.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Rust holds on to first place but Just Chatting is close behind and League Of Legends esports begin their new season.
xQcOW and ROG led all sponsored segments last week while Squeezie and Maximilian_DOOD partnered with PlayStation Plus and Path Of Exile to secure the other spots.
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Rust explodes with viewership for the second consecutive week to knock off Just Chatting as the most watched category.
TheGrefg reached 2.5M concurrent viewers on Twitch while streaming the reveal of his in-game Fortnite skin.
GMHikaru, imls, and AdinRoss led all sponsored streams with help from Audible, Summoners War, and Duelbits.
The OfflineTV server on Rust caused the game to reach it’s highest viewership in years.
PUBG Mobile and Garena Free Fire lead the way for mobile gaming as the category increases in popularity in the west.
Last week’s most watched games across Twitch, YouTube Gaming, and Facebook Gaming had some surprises. The viral Rust server shared by OfflineTV, Sodapoppin, xQcOW, and
