V RISING FREE WEEKEND BOOSTS PLAYERS & VIEWERS
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
November 2, 2022
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer,
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
LUMINOSITY TOPS CHARTS FOR SECOND STRAIGHT MONTH Despite a slight drop in viewership for its top content creator xQc, Luminosity once again led all esports
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
The PGL Major Antwerp CS:GO tournament ended last weekend and racked up some incredible stats on live streaming platforms. Gaules, the popular Brazilian streamer, co-streamed
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
A total of 2.45 billion hours of video game live streaming were watched across all major platforms in April 2022, down about 5% from March.
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
The first wave of the new race tracks for Mario Kart 8 was released last Friday, providing a whole new slew of content for live
From the beginning of the crisis in Ukraine, news and discourse around the situation has remained prevalent on live streaming platforms. Since Russia began its
Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak
Elden Ring, the newest action RPG from FromSoftware and Bandai Namco, has received critical acclaim in its first week of release. Similar to the Souls
Garena Free Fire was banned in India last week due to the app’s connections to China. The battle royale game is not the first to
Lost Ark, Amazon Game’s newest MMORPG, has been breaking records across the board since its release last week. In just 24 hours after the free
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
