37% of Warzone Viewers Overlap Into Apex Legends
Since January, audience overlap from Call of Duty: Warzone to Apex Legends has increased 8 points!
August 5, 2021
Since January, audience overlap from Call of Duty: Warzone to Apex Legends has increased 8 points!
A total of 2.45 billion hours of video game live streaming were watched across all major platforms in April 2022, down about 5% from March.
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
The top #Ads of the Week led by ludwig, shroud, and TimTheTatman in partnership with Bose, AT&T, and Herman Miller.
The top #Ads of the Week led by KendineMuzisyen, shroud, and GTAWiseGuy in partnership with Raid: Shadow Legends, AT&T, and Incent.
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
Myth, LuluLuvely, and jakenbakeLIVE partnered with TurboTax, Aimlabs, and 7Eleven for unique campaigns.
TL;DR: League of Legends remains at the top as their esports leagues began playoffs. Just Chatting and Fall Guys content continue to trend and round
Top Game: League of Legends With League of Legends’ spring esports in full swing, the title continues to dominate the charts. The game has led all others
Last week, the Gillette Gaming Alliance dominated the sponsored campaign market on Twitch by securing the top three most watched sponsored streams. The announcement of
The battle royale genre has been at the forefront of the gaming industry for the past few years as games like PUBG, Fortnite, and Apex
League continues to reign king and increases across the board. Decline of Escape from Tarkov, World of Warcraft, and Garena Free Fire.
With esports kicking into high gear this weekend, one would media buyers to pivot away from influencer marketing. Rather, sponsored live streams performed strongly week
