Brands Activating Within Gaming and Esports
Major brands are moving towards marketing within the video game and esports communities!
June 2, 2021
Major brands are moving towards marketing within the video game and esports communities!
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
YouTube Gaming dominated sim racing esports viewership with 758K hours watched between 2019-2020!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
Resident Evil Village had major success on live streaming platforms. Peak viewership was at an all-time high for the franchise during the game’s launch!
Battle Royales continue to lead MOBAs in mobile game streaming with games like PUBG Mobile gaining increased popularity in recent years.
The latest top #Ads of the Week was led by xQcOW and Trainwreckstv in partnership with Stake which claimed every spot on this week’s list!
Sponsored live streams containing #ad have increased an average of 79% year-over-year. More marketing budgets have moved towards streaming.
The latest top #Ads of the Week was led by xQcOW, Trainwreckstv, and auronplay in partnership with Stake and Enlisted.
Stream Hatchet’s Streaming Political News report details the importance of using Twitch and YouTube to reach young voters.
The latest top #Ads of the Week was led by ludwig, Trainwreckstv, and summit1g in partnership with Bose, Stake, and Enlisted.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
The top #Ads of the Week led by ludwig, shroud, and TimTheTatman in partnership with Bose, AT&T, and Herman Miller.
Live streaming hours watched across Twitch, YouTube Gaming, and Facebook Gaming increased 80% in Q1 year-over-year.
The top #Ads of the Week led by KendineMuzisyen, shroud, and GTAWiseGuy in partnership with Raid: Shadow Legends, AT&T, and Incent.
The top live stream sessions of March 2021 featured Free Fire channels on YouTube Gaming and xQc on Twitch.
The top sponsored segments were led by ludwig in partnership with Americas Cardroom during the 15-day subathon.
The chess category on Twitch has reached all-time highs with the help of popular streamers and esports organizations signing professional players.
Download Stream Hatchet’s latest report: State of Collegiate Esports
Asmongold hosted an incredibly successful charity stream and ludwig is still streaming 8 days later.
The Elder Scrolls Online has been the most popular title lifting Bethesda 29% higher in viewership since its Microsoft acquisition.
The top #Ads of the Week on Twitch and YouTube Gaming featuring benjyfishy and ibai working with Tracker Network and Spotify!
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
G FUEL partnered with NICKMERCS and GMHikaru generating impressive sponsored viewership totaling over 430K hours watched.
Battle Royale, First-Person Shooter, and MOBA genres combined to decrease over 3% in hours watched since August 2020.
GMHikaru, Gyan Gaming, and Punz partnered with Auto Chess, Petronas, and Raid Shadow Legends for this week’s top sponsored streams.
Facebook Gaming reached 527K average monthly viewers in January 2021 setting an all-time high for the platform.
The CDL’s second season is already showing increased viewership YoY after the 2021 Opening Weekend.
Myth, LuluLuvely, and jakenbakeLIVE partnered with TurboTax, Aimlabs, and 7Eleven for unique campaigns.
This week, Stream Hatchet analyzed the growth of simulated racing viewership over the past six months. The genre has grown in popularity especially as a
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
Trymacs and LevlUp led extremely successful sponsored streams with over 1.4M hours watched from two segments.
VALORANT popularity soared recently as the gaming community prepares for the next big esport out of Riot Games.
Just Chatting continues to reign over all other categories with League of Legends and GTA V rounding out the top three.
The 2021 Call Of Duty League Kickoff Classic reached 107K peak viewers, an increase from the 2020 Launch Weekend peak of 105K viewers.
Esports events drove massive viewership while Rust surrendered the crown to Just Chatting.
TheGrefg led all sponsored segments followed by Swagg and negaoryx running creative campaigns on their channels.
YouTube secured 95% of the inauguration live stream viewers compared to Twitch’s 5%.
TimTheTatman shared 27% of viewers with NICKMERCS in December 2020 compared to 4% with loltyler1.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Rust holds on to first place but Just Chatting is close behind and League Of Legends esports begin their new season.
xQcOW and ROG led all sponsored segments last week while Squeezie and Maximilian_DOOD partnered with PlayStation Plus and Path Of Exile to secure the other spots.
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Rust explodes with viewership for the second consecutive week to knock off Just Chatting as the most watched category.
TheGrefg reached 2.5M concurrent viewers on Twitch while streaming the reveal of his in-game Fortnite skin.
GMHikaru, imls, and AdinRoss led all sponsored streams with help from Audible, Summoners War, and Duelbits.
The OfflineTV server on Rust caused the game to reach it’s highest viewership in years.
PUBG Mobile and Garena Free Fire lead the way for mobile gaming as the category increases in popularity in the west.
Last week’s most watched games across Twitch, YouTube Gaming, and Facebook Gaming had some surprises. The viral Rust server shared by OfflineTV, Sodapoppin, xQcOW, and
Both shroud and NICKMERCS reached impressive viewership numbers from sponsored segments with Hot Pockets, G FUEL, and Twisted Tea.
NICKMERCS dominated the sponsored segments as Spellbreak also took home two of the top three spots.
Mentions of the term “simp” across Twitch chat doubled following its ban on the platform.
Six out of the top ten peak streams between December 7th – December 13th came from non-English channels.
Cyberpunk 2077 barely misses the top spot upon launch week but secures a top three finish alongside Just Chatting and Fortnite. Although the hype around
Uber Eats and Wendy’s secured two of the top three spots via a new campaign while Amazon was back again with another watch party. The
Valkyrae led all female streamers as YouTube continues to dominate peak viewership. With the increasing popularity of female streamers, Stream Hatchet analyzes the top peak
Fortnite took a substantial portion of market share due to the Galactus event but Just Chatting still remains on top. As the end of the
NICKMERCS secured the top two spots this week while Rubius followed closely behind in third. With three sponsors over two streams it’s only fitting that
WoW Shadowlands was the second most popular expansion in the games history. World of Warcraft is back with another expansion, continuing to bring content to
The popular mobile game reached new heights this year as it secured massive market share across Twitch, YouTube Gaming, and Facebook Gaming. This week, Stream
Just Chatting is miles ahead of the next category but Garena Free Fire and World of Warcraft made massive leaps. Hopefully, the live streaming industry
Compare is on top for the second straight week beating out endemic companies Roblox and NZXT. For the second straight week Compare was the top
Asmongold leads the way with a non-endemic sponsor while the familiar faces of NICKMERCS and TimTheTatman round out the list this week. Asmongold produced the
With the release of the PlayStation 5, there was plenty of hype around the console exclusive titles. Upon launch of the PS5, Demon’s Souls and
Cold War reached a 36% higher peak viewership during launch weekend compared to last year’s release weekend. Stream Hatchet analyzed the latest Call Of Duty
Minecraft finds its way into the top three while Just Chatting and League of Legends remain at their previous spots. The most watched games across
G FUEL, Freaky, and Razer leveraged some of Twitch’s top channels to secure their spots on the latest #Ads of the Week. The top sponsored
Twitch’s Just Chatting category has grown 130% in total hours watched so far in 2020. This week, Stream Hatchet analyzed one of the fastest growing
HasanAbi has been one of prominent influencers discussing politics on Twitch, further increasing his engagement over the past few months during election season. His three
Just Chatting widens the gap at the top and Among Us climbs past League of Legends. Last week’s most watched categories was topped by Just
Twisted Tea, Jurassic World Evolution, and NFL Thursday Night Football led all sponsored segments. The top sponsored campaigns across streaming platforms this past week leveraged
TheRealKnossi dominated peak viewership last week with his Horror Camp 2020 stream involving several other influencers. This latest event generated his highest peak audience this
Just Chatting remains on top followed by League of Legends and Among Us. The top category last week was once again Just Chatting; this time
Little Hope, Old School Rune Scape, and NFL Thursday Night Football topped last week’s sponsored segments. French musician and streamer Squeezie came out on top
Dream streamed on both YouTube and Twitch, successfully reaching top 5 influencer peak viewers on each platform. Dream has been one of the fastest growing
Just Chatting overtakes League of Legends while Worlds 2020 is winding down. Top three categories still hold large gap over rest of the field. Just
Amazon takes the top spot with another watch party beating out Verizon and OMEN segments. AyyTrae was the latest streamer partnered with Amazon to promote
DrLupo teamed up with Borat to play games on stream while promoting the new movie sequel. Borat’s second movie (officially titled Borat Subsequent Moviefilm: Delivery of
League of Legends, Just Chatting, and Among Us maintain their top three statuses Last week, League of Legends held onto the top spot even with
NICKMERCS and G FUEL dominate, KelseyDangerous raises money with State Farm, Symfuhny partners with DoorDash The latest top sponsored segments was led by NICKMERCS with
The Overwatch League wrapped up its 2020 season last weekend as the San Francisco Shock were crowned champions after beating the Seoul Dynasty in the Grand
With FIFA21 releasing last week on October 6th, it has generated a significant amount of hours watched. Last week proved to be the game’s best
League of Legends still on top, Just Chatting back in second, and Among Us still trending. Last week’s most watched categories was led by League
Amazon Original Series watch party, Black Desert Online, and NFL Thursday Night Football The top sponsored segments last week were sprinkled with both endemic and
CNN secured over 22% of the viewership from the 2020 Vice Presidential Debate across Twitch and YouTube. As much of the country tuned in to
League of Legends World Championship helps lift Riot Games to largest publisher market share last week. This past week, we analyzed publisher market share across
The new free-to-play RPG game made some waves on streaming platforms following its release reaching over 14M hours watched. Genshin Impact has taken the western
The League of Legends World Championship propels the game into first place while Among us tumbles. As expected, League of Legends reclaims the thrown as
The October horror game trend is back, G FUEL notches another top three finish, and Genshin Impact debuts on stream. The first days of October
Amazon is using its subsidiary, Twitch, to push Amazon Original Series content in front of a new audience. The trillion dollar company leveraged Twitch streamers
Among Us still on the rise and League of Legends increases with Worlds viewership; both reach over 1 million peak viewers. Among Us continues to
NICKMERCS is back on top followed closely by chocoTaco and xQcOW with impressive viewership all around. The latest #Ads of the Week is once again
All PlayStation 4 owners were able to jump into Call of Duty: Black Ops Cold War this past weekend for the game’s first Alpha weekend.
Among Us increased their lead atop the list with over 50 million hours watched while Just Chatting and Garena Free Fire fill out second and
This week features both endemic and non-endemic brands as AORUS, Call of Duty, and Cash App secure the top three sponsored segments. The top #ads
TL;DR: Among Us was the most watched game last week with an inverse relationship to Fall Guys viewership. Recently, a new craze has emerged on
TL;DR: Garena Free Fire and PUBG Mobile secure two of the most watched games across Twitch, YouTube Gaming, and Facebook Gaming. Mobile gaming continues to
TL;DR: Among Us and Garena Free Fire climb to the top as League of Legends and Fortnite tumble. Gaming trends often come in waves like
TL;DR: TimTheTatman sweeps this week’s podium with three #CoDPartner streams. For the first time in the #Ads of the Week series, there was a full
