Influencer Marketing

YoYGrowth_FacebookvsMixer
YoY Growth: Facebook vs. Mixer

While Facebook has seen an increase of 345% in total hours watched since April 2019, Mixer has declined 26% over the same period.

#Ads of the Week: 2/16–2/22

This week on Twitch sponsored segments popped up for the new Amazon Original show Hunters as well as the normal#ad streams we have seen. We dive below into the top sponsored segments across streaming platforms to give you detailed view on their success.

GVC Top Ten: 2/3–2/9

League continues to reign king and increases across the board. Decline of Escape from Tarkov, World of Warcraft, and Garena Free Fire.

Top #Ads of the Week- 1:20–1:26
Top #Ads of the Week: 1/20–1/26

With esports kicking into high gear this weekend, one would media buyers to pivot away from influencer marketing. Rather, sponsored live streams performed strongly week