The Rise of Live-Streaming: How Influencer Marketing is Changing the Game
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
May 11, 2023
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
The top #Ads of the Week led by ludwig, shroud, and TimTheTatman in partnership with Bose, AT&T, and Herman Miller.
While Facebook has seen an increase of 345% in total hours watched since April 2019, Mixer has declined 26% over the same period.
PUBG Mobile generated 52% more total hours watched and 79% more esports hours watched than PUBG.
This week on Twitch sponsored segments popped up for the new Amazon Original show Hunters as well as the normal#ad streams we have seen. We dive below into the top sponsored segments across streaming platforms to give you detailed view on their success.
League continues to reign king and increases across the board. Decline of Escape from Tarkov, World of Warcraft, and Garena Free Fire.
League takes the top, Fortnite & GTA V take the top with shrinking audiences
With esports kicking into high gear this weekend, one would media buyers to pivot away from influencer marketing. Rather, sponsored live streams performed strongly week
Cohh & Corsair, Myth & Epic Games, AdmiralBahroo & Iceborne
Based on the grow rate trends of CouRage’s audiences, we’ve made a few predictions around Valkyrae.
Integrated view drops fuel Tarkov to the top of Twitch. Here are the top streamers
Tarkov might be the new meta, League dethroned and rises, Fortnite’s winter debacle
