Reach Your Audience with Data-Driven Creator Campaigns
Build strategies to reach your target audience, execute culturally-relevant campaigns, then find out the impact of your campaign via its social footprint.
Hatchet Campaigns
From game publishers to lifestyle brands looking to engage online audiences, we help marketers tap into communities with trusted voices. Twitch, TikTok, YouTube, Instagram: Find creators wherever they foster their communities and partner with them.
Data-Driven
Creator-agnostic
Scalable
Craft the Perfect Strategy with Industry-Leading Data
We’re backed by Stream Hatchet’s data-analytics platform. We track over 40M creators and 150K games across a variety of platforms and social communities. Narrow your search with dozens of filters including reach, engagement, and sentiment to find creators that suit your brand’s voice, then plan a new campaign based on proven strategies.
Gain Access to The Right Creators for Your Brand
Our experts have run activations for global brands and niche brands; AAA game publishers and indie game publishers. These established relationships mean we can get in touch with almost any prospective partner. And, unlike a talent agency, we’re not restricted to creators that are on our books: With us, your roster is the world.
Discover Exactly How Audiences Are Reacting To Your Campaign
We track your activation’s performance in real-time, so you watch as it ripples out across social media. We’ll then deep dive into chat feeds and comment sections to find out how the audience feels about your brand and what topics they’re chatting about. Go beyond vanity metrics as we also curate a library of UGC from your campaign.
Your Campaign Handled from Start to Finish
Planning: Craft Strategies That Optimize Your Campaign
We use data-driven insights across the entire social landscape to devise the perfect strategy for your campaign. Timings, creators, events, logistics - we plan everything out to give you the best platform for success.
Executing: Launch Culturally-Relevant Campaigns
Our team will discover creators that suit your brand’s voice. Then we reach out to them, support them with crafters, and finally create a culturally-relevant moment that online audiences engage with. Payments, contracts, and communications are all handled by our team so you can focus on your brand’s image.
Tracking: Report on Your Campaign’s Reach and Impact
Follow your campaign’s progress live with instant, compiled reporting. When it’s all done, receive a detailed wrap-up report that details your ROI, showcases UGC, and provides insights to optimize your next activation.
Our Work
Monster Hunter Wilds
CAPCOM
Capcom wanted to deliver an electrifying moment for the launch of Monster Hunter Wilds. Our campaign brought the game’s world to life, setting up IShowSpeed with a game-themed set and weapons for his marathon stream. Fans responded, spreading the word with a 7.1% earned media engagement rate.
Rainbow Six Siege X
Ubisoft
Ubisoft’s launch for Rainbow Six Siege X marked a new phase for the franchise: They needed to carry over R6 Siege’s audience and reach new fans. We engaged a roster of newcomers and lapsed FPS creators for both long-form and short-form content. The result? Viewers watched 675K hours of Siege X content – almost double Ubisoft’s expectations!
Lushfoil Photography Sim
Annapurna Interactive
Without an existing IP, Lushfoil Photography Sim needed to reach new audiences. We developed a strategy to engage photography enthusiasts and showcase the game’s stunning visuals which drove ⅓ of the game’s total streaming watch time.
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