Overwatch League Playoffs 2022
The Overwatch League concluded its 2022 run this month and garnered 12.5 million hours watched across live streaming platforms. The playoffs for OWL ran from
November 23, 2022
The Overwatch League concluded its 2022 run this month and garnered 12.5 million hours watched across live streaming platforms. The playoffs for OWL ran from
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
Overwatch 2 launched on October 4th for PC and all major consoles 3 years after its initial reveal at Blizzcon 2019. In the first week
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
Tony the Tiger, the 70-year-old mascot for Kellogg’s Frosted Flakes, got a facelift this month when he was transformed into a VTuber. On Friday, August
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
VALORANT reached the top game in live streaming last week with 36 million hours watched across Twitch, YouTube Gaming, and Facebook Gaming between July 11th
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc., today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database
For this week’s #Ads of the Week, we’re doing the top 4 ads instead of 3 as an extra bonus, since #3 and 4 were
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
Nintendo’s Kirby franchise has been around for three decades and has been sucking in players from all over the world. However, when it comes to
Anime and video game audiences have historically always had a large amount of overlap. According to Interpret, anime viewers are 1.5x more likely to be
This week’s #Ads of the Week were activations by brands through a variety of games and streamers. The top streams were from AnthonyZ, Maximilian_DOOD, and
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
Bungie, the creator of the Destiny franchise, was recently purchased by Sony Interactive Entertainment, with the stipulation that Bungie will remain independent and games will
ESL Gaming and FACEIT, two of esports biggest event organizers, were recently purchased in a $1.5 billion deal by Savvy Gaming Group. The merger is
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest #Ads of the Week featuring TimTheTatman, shroud, and Fextralife in partnership with Current, Zero Hour, and Splitgate!
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
xQcOW and ROG led all sponsored segments last week while Squeezie and Maximilian_DOOD partnered with PlayStation Plus and Path Of Exile to secure the other spots.
Twitch’s Just Chatting category has grown 130% in total hours watched so far in 2020. This week, Stream Hatchet analyzed one of the fastest growing
TL;DR: Among Us was the most watched game last week with an inverse relationship to Fall Guys viewership. Recently, a new craze has emerged on
TL;DR: Garena Free Fire and PUBG Mobile secure two of the most watched games across Twitch, YouTube Gaming, and Facebook Gaming. Mobile gaming continues to
TL;DR: TimTheTatman’s audience overlaps heavily with other big Call of Duty: Modern Warfare streamers. In order for brands, agencies, and publishers to make strategic decisions
TL;DR: Pokimane leads all Twitch female streamers in total hours watched this year. The future of streaming is female. The audiences of female streamers continue
TL;DR: YouTube continuing to climb as the platform saw an increase of 5.9% in hours watched in July. In the wake of Mixer shutting down,
TL;DR: Sony’s PlayStation exclusive games often generate high peak viewership. TLOU2, Death Stranding, and Ghost of Tsushima had the highest peaks all time. SONY and
TL;DR: The Chicago Red Stars led all NWSL teams in generated hours watched but the Houston Dash got the last laugh as they took home
YouTube scores a Massive Media Deal, what’s the current market share?
