Q2 2025 | Live Streaming Trends Report
Unleash the Data. Spot the Trends. Power Your Next Big Move.
If you want to get ahead in the rapidly-changing world of live streaming – where creators, platforms, and brands shift faster than TikTok’s For You Page – this is your must-have insight guide. Keep the right data at your fingertips with Stream Hatchet’s Q2 2025 Live Streaming Trends Report.
Planning your next campaign? Looking for insights that cut through the noise? You’re in the right place.
Why Download This Report?
- Straight from the frontlines: We live and breathe viewer behaviour: What they watch, where they go, and what makes them tick. Our Q2 2025 Report breaks down streaming’s biggest surges, surprise slumps, and unique opportunities.
- Zero jargon, all action: Easy to read, with actionable insights you can share with your team today.
- Unlock next-level growth: Our reports have helped game publishers, esports orgs, agencies, and brands to find an edge and outpace their competition.
Key Insights
- Live streaming is booming. Total hours watched hit over 9B in Q2 2025—up 5% year-over-year (YoY). Platforms like Kick (+113% YoY) and Chzzk (+37%) are setting the pace while Twitch faces new challenges.
- Non-gaming is on fire. Non-gaming streams jumped 28% YoY, smashing genre barriers and doubling viewership on Kick. It’s no longer just games driving the conversation.
- Creators hold the power. Ten top streamers moved to Kick and saw explosive growth—some gaining over 377% more viewers YoY.
- Esports broke records. Even with 36% fewer tournaments, esports hours soared to an all-time high of 821M, driven by blockbuster events like BLAST.tv Austin Major and MPL Indonesia.
What’s Inside?
- Platform-by-platform breakdown: Twitch, YouTube Gaming, Kick, SOOP Korea, Chzzk, and more
- The rise (and occasional stumble) of your favorite streamers and VTubers
- Esports, new releases, and non-gaming genres that are changing the rules
- Expert commentary and “aha!” moments from industry insiders
Download the Free Report Now
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Questions, custom analytics, or partnership ideas? Connect with Stream Hatchet’s experts today. We’re the people with the insights powering the world’s leading entertainment and gaming brands.
