Reports

Q2 2026 Live Streaming Trends Report

Discover the Data Shaping the Future of Live Streaming

Our latest quarterly report offers a detailed look into the past and current state of the video game live-streaming market, and its relevance to the popularity of live-streaming platforms, game publisher IP, popular media, and creators.

What You'll Discover

Viewership Analytics

Total live-streaming viewership hit 17.5B hours watched in Q2 2026, with TikTok Live bigger than every other platform combined (8.9B hours, 50.9% share).

Counter-Strike Dominates

  • Counter-Strike dethroned League of Legends as the most-watched esports game this quarter, with MOBAs and Shooters shutting out other genres from the Top 10.

2026 World Cup in Streaming

The 2026 FIFA World Cup generated 2.5B hours watched on streaming, with streamer CazéTV seeing 92% of all viewership thanks to an exclusivity deal in Brazil (as creator-led rights reshape sports broadcasts).

Meccha Chameleon Hype

Meccha Chameleon became 2026’s 2nd biggest new release with 51M hours watched in its first 30 days (behind only Resident Evil Requiem).

Summer Game Showcase

All five of the quarter’s most-watched non-esports events came from the Summer Game Showcase season, with Nintendo Direct and State of Play tying for the top spot at 3.8M peak viewers each.

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