#Ads of February 2023
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
March 8, 2023
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
Overwatch 2 launched on October 4th for PC and all major consoles 3 years after its initial reveal at Blizzcon 2019. In the first week
This week’s live streaming Ads of the Week leaderboard was a close run between all three streamers, with two game sponsors and a non-endemic brand
The Halo Franchise continues to have a lasting impact across live-streaming platforms!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
The CDL’s second season is already showing increased viewership YoY after the 2021 Opening Weekend.
League of Legends World Championship helps lift Riot Games to largest publisher market share last week. This past week, we analyzed publisher market share across
The new free-to-play RPG game made some waves on streaming platforms following its release reaching over 14M hours watched. Genshin Impact has taken the western
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
Heineken was the most mentioned beer brand in the past 7 days!
Released 23rd Feb 2023 The horror survival game released in early access on the 23rd of February 2023 and in a month since its release
On Wednesday, March 22nd, Valve announced the upcoming summer release of Counter-Strike 2, to be built on Source 2. They also announced a limited test
The Kings League regular season wrapped up last weekend and teams are prepping for the playoffs starting Friday, March 24th in Barcelona. The entire season
Stream Hatchet Starter is the newest release from data analytics firm Stream Hatchet, providing live streaming leaderboards, industry reports and insights, and trending videos and
Dark and Darker Steam Next Fest The Steam Next Fest generated a lot of buzz for some gaming titles that we can expect to play
Nintendo fans were treated to the latest “Nintendo Direct” last week, a biannual announcement from the publisher premiering upcoming video game releases, updates, and DLC
Hogwarts Legacy has broken the record for the highest peak concurrent viewership for a single-player game on Twitch with 1.3 million viewers watching on Tuesday.
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
Amazon Prime Video has purchased the rights to stream this year’s Thursday Night Football on Prime Video. Amazon has also opted in to allow Twitch
In the live streaming space it’s common knowledge just how dominant the Just Chatting category is on Twitch. However, when looking at the whole picture
The 2022 Game Awards premiere tonight on major live streaming platforms and will award the best of the best publishers, developers, designers, and more working
Luminosity was once again the top esports organization by combined esports and content creation hours watched in November. With almost 18 million hours watched in
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
The newest game in the God of War series, Ragnarök, had an extremely successful launch this week, both in retail sales and across live streaming.
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer,
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
Ludwig Ahgren is one of the most well known gaming creators in the world. Ludwig started his live streaming career in 2018, streaming popular Nintendo
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
We’re celebrating female streamers here at Stream Hatchet for International Women’s Day today! Historically, gaming has been thought of as a traditionally male-dominated space. However,
Garena Free Fire was banned in India last week due to the app’s connections to China. The battle royale game is not the first to
Lost Ark, Amazon Game’s newest MMORPG, has been breaking records across the board since its release last week. In just 24 hours after the free
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do
Bitcoin, the face of crypto, continues to lead cryptocurrency buzz with over 188K Twitch chat mentions during July.
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
India’s gaming and esports market continues growing with the help of BATTLEGROUNDS MOBILE INDIA’s release.
2021 live stream viewership has increased by an average of 49% compared to 2020.
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
G FUEL was the most mentioned energy drink brand during May 2021.
Beginning in 2020, Australia has steadily emerged as a major region for video game live streaming.
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
Battle Royale, First-Person Shooter, and MOBA genres combined to decrease over 3% in hours watched since August 2020.
Facebook Gaming reached 527K average monthly viewers in January 2021 setting an all-time high for the platform.
This week, Stream Hatchet analyzed the growth of simulated racing viewership over the past six months. The genre has grown in popularity especially as a
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
VALORANT popularity soared recently as the gaming community prepares for the next big esport out of Riot Games.
Just Chatting continues to reign over all other categories with League of Legends and GTA V rounding out the top three.
Stream Hatchet Webinar ft. Nicole Pike Join us on December 15th, 2020 at 1pm ET for an exclusive webinar discussing esports audiences, female creators, and
Stream Hatchet Weekly Newsletter: Galactus Event, Just Chatting, and WoW: Shadowlands
Stream Hatchet Weekly Newsletter: Cold War Launch, NICKMERCS x G FUEL, PS5 Launch Titles
Stream Hatchet Weekly Newsletter: Just Chatting, NICKMERCS x Twisted Tea, & HasanAbi
Election Night, Squeezie x Little Hope, & TheRealKnossi
This week, Stream Hatchet analyzed the top esports organizations in Q3 2020 based on cumulative roster viewership in combination with esports viewership. The esports organization
League of Legends, Just Chatting, and Among Us maintain their top three statuses Last week, League of Legends held onto the top spot even with
Just Chatting content still on top, Fortnite reached a massive peak viewership, and Minecraft surges. The latest edition of the most watched games across Twitch,
Are mobile esports the next big thing? Where are viewers consuming the content?
