Mid-Tier Influencers Dominate Live Stream Viewership
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
November 2, 2021
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
The newest #Ads of the Week is sports themed as both Castro_1021 and NICKMERCS have partnerships with companies affiliated with sports. For the second consecutive
The latest #ads of the Week featured NICKMERCS, Rubius, and Squeezie in partnership with SeatGeek, Bloodhunt, and House of Ashes! As the release of many
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest MMORPG from Amazon Games launched Tuesday, September 28th with incredible success. New World has been on the minds of gamers since the first
The latest #Ads of the Week featuring GTAWiseGuy and NordVPN! The duo combined to hold the top three spots last week!
The latest #Ads of the Week featuring TimTheTatman, shroud, and Fextralife in partnership with Current, Zero Hour, and Splitgate!
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, Fextralife, and ZeratoR in partnership with Under Armour and New World!
The latest #Ads of the Week featured sponsored streams from TimTheTatman, GTAWiseGuy, and Teepee in partnership with all new brands to the series!
The latest #Ads of the Week featured sponsored streams from NICKMERCS with G FUEL and two Rust streams from Frost_!
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
Gillette and alanzoka were back on top in the latest #Ads of the Week while Nmplol and Mizkif were close behind thanks to Brave and The Ridge.
The latest top #Ads of the Week was led by TimTheTatman followed by alanzoka and LIRIK!
The Halo Franchise continues to have a lasting impact across live-streaming platforms!
Sponsored live streams containing #ad have increased an average of 79% year-over-year. More marketing budgets have moved towards streaming.
The latest top #Ads of the Week was led by xQcOW, Trainwreckstv, and auronplay in partnership with Stake and Enlisted.
Stream Hatchet’s Streaming Political News report details the importance of using Twitch and YouTube to reach young voters.
The latest top #Ads of the Week was led by ludwig, Trainwreckstv, and summit1g in partnership with Bose, Stake, and Enlisted.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
The top #Ads of the Week led by ludwig, shroud, and TimTheTatman in partnership with Bose, AT&T, and Herman Miller.
The top #Ads of the Week led by KendineMuzisyen, shroud, and GTAWiseGuy in partnership with Raid: Shadow Legends, AT&T, and Incent.
The top sponsored segments were led by ludwig in partnership with Americas Cardroom during the 15-day subathon.
Download Stream Hatchet’s latest report: State of Collegiate Esports
Asmongold hosted an incredibly successful charity stream and ludwig is still streaming 8 days later.
The top #Ads of the Week on Twitch and YouTube Gaming featuring benjyfishy and ibai working with Tracker Network and Spotify!
GMHikaru, Gyan Gaming, and Punz partnered with Auto Chess, Petronas, and Raid Shadow Legends for this week’s top sponsored streams.
Facebook Gaming reached 527K average monthly viewers in January 2021 setting an all-time high for the platform.
Myth, LuluLuvely, and jakenbakeLIVE partnered with TurboTax, Aimlabs, and 7Eleven for unique campaigns.
The latest top ten live streaming categories were led by Just Chatting, League of Legends, and GTA V for the second consecutive week.
Trymacs and LevlUp led extremely successful sponsored streams with over 1.4M hours watched from two segments.
NICKMERCS was back on top of #Ads of the Week followed by Hiko and fellow FaZe Clan member Swagg.
The 2021 Call Of Duty League Kickoff Classic reached 107K peak viewers, an increase from the 2020 Launch Weekend peak of 105K viewers.
TheGrefg reached 2.5M concurrent viewers on Twitch while streaming the reveal of his in-game Fortnite skin.
GMHikaru, imls, and AdinRoss led all sponsored streams with help from Audible, Summoners War, and Duelbits.
Both shroud and NICKMERCS reached impressive viewership numbers from sponsored segments with Hot Pockets, G FUEL, and Twisted Tea.
Six out of the top ten peak streams between December 7th – December 13th came from non-English channels.
Stream Hatchet Weekly Newsletter: Just Chatting, NICKMERCS x Twisted Tea, & HasanAbi
Fortnite took a substantial portion of market share due to the Galactus event but Just Chatting still remains on top. As the end of the
NICKMERCS secured the top two spots this week while Rubius followed closely behind in third. With three sponsors over two streams it’s only fitting that
G FUEL, Freaky, and Razer leveraged some of Twitch’s top channels to secure their spots on the latest #Ads of the Week. The top sponsored
Twisted Tea, Jurassic World Evolution, and NFL Thursday Night Football led all sponsored segments. The top sponsored campaigns across streaming platforms this past week leveraged
NICKMERCS is back on top followed closely by chocoTaco and xQcOW with impressive viewership all around. The latest #Ads of the Week is once again
This week features both endemic and non-endemic brands as AORUS, Call of Duty, and Cash App secure the top three sponsored segments. The top #ads
TL;DR: NICKMERCS secured the top two spots with back-to-back days of sponsored segments with G FUEL. Once again, the #ads with the most viewership this
TL;DR: TimTheTatman’s audience overlaps heavily with other big Call of Duty: Modern Warfare streamers. In order for brands, agencies, and publishers to make strategic decisions
TL;DR: Fall Guys broke into the top 3 most watched games across North American streaming platforms. Battle royales have made a huge impact on the
TL;DR: Sponsored segments of Hyper Scape and Risk of Rain 2 were the top #ads last week with some help from NICKMERCS, CohhCarnage, and DrLupo.
TL;DR: State Farm, Call of Duty, and Bounty partnered with top battle royale streamers to grow reach and leverage viewership of their target audiences. While
TL;DR: Postmates leveraged Mizkif to generate the most viewership for a sponsored stream last week. Additionally, Charmin and Warframe made appearances at the top of
Chipotle secured a spot on #Ads of the Week for the second consecutive week as Plarium and Epic Games rounded out the top three sponsored
Gillette partnered with alanzoka to produce the top #ad of the week with Chipotle and NordVPN activations not far behind. In this edition of #Ads
Best in Class Analytics Monitoring Platform to Support Legendary Esports Organization.
This week on Twitch sponsored segments popped up for the new Amazon Original show Hunters as well as the normal#ad streams we have seen. We dive below into the top sponsored segments across streaming platforms to give you detailed view on their success.
Pairing Best-In-Class Analytics with Cutting Edge Performance Technology
Last week, the Gillette Gaming Alliance dominated the sponsored campaign market on Twitch by securing the top three most watched sponsored streams. The announcement of
League is #1 even without esports, Fortnite bounces back with fancy cosmetics, context around Minecraft
Cohh & Corsair, Myth & Epic Games, AdmiralBahroo & Iceborne
