The Last of Us HBO Premiere Boosts Interest on Twitch
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
January 20, 2023
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
Twitch and live streaming platforms have always been a place where people have discussed finance-related topics, especially crypto currencies. In the last few months, The
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
While Twitch has become categorized as a gaming focused platform, there are many other creatives who find value in being able to live stream their
Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a
Amazon Prime Video has purchased the rights to stream this year’s Thursday Night Football on Prime Video. Amazon has also opted in to allow Twitch
Disney+ is November’s leader for video streaming services in Twitch chat, clocking in at 260K mentions last month. While also having the benefit of being
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
After three years on Twitch, Sykkuno announced he is switching to YouTube Gaming. May 1st was dubbed “Sykkuno Day” by streamers and fans to celebrate
Anime and video game audiences have historically always had a large amount of overlap. According to Interpret, anime viewers are 1.5x more likely to be
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
Over 4B hours of non-gaming Twitch content has been watched since 2020!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
G FUEL was the most mentioned energy drink brand during May 2021.
Heineken was the most mentioned beer brand in the past 7 days!
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Mentions of the term “simp” across Twitch chat doubled following its ban on the platform.
TL;DR: Pokimane leads all Twitch female streamers in total hours watched this year. The future of streaming is female. The audiences of female streamers continue
TL;DR: Dr Disrespect returned to streaming but went live on YouTube after his Twitch ban. While his all time peak was higher after the switch,
YouTube scores a Massive Media Deal, what’s the current market share?
Integrated view drops fuel Tarkov to the top of Twitch. Here are the top streamers
In the first week of the Dead Space remake release the game accumulated a total of 10.3M hours watched across major streaming platforms and reached
Top 3 Peak Female Streamers QTCinderella had the highest peak viewership for all female creators on Twitch in 2022. Her Streamer Awards event was able
The Esland Awards for 2023 has concluded setting this year’s highest peak viewership so far. The annual award show showcasing the Spanish-speaking community was able
Chess.com Chess has reached a new level of popularity in 2023. According to Chess.com, January 20th had the most active members playing chess on their
Headphones are a staple in both the gaming and live streaming space across all types of creators. Many influencers incorporate a gaming headset or a
Awesome Games Done Quick concluded last week with a whopping 9.3M hours watched on their Twitch channel during the week-long stream. What is Awesome Games
The Guard, a non-franchised American VALORANT team, have claimed their first victory of the year at the first North American Lan, the “Ludwig x Tarik
Mobile games have become a staple in the gaming and entertainment industry because of their accessibility and the increasing quality of the games developed as
As livestreaming continues to expand, Ibai Llanos once again stands at the forefront of innovating the livestreaming experience with his new competition, the Kings League.
Some of the most popular video game events in recent years have included metaverse-like experiences, the newest craze in the gaming technology sphere. Virtual concerts
In the live streaming space it’s common knowledge just how dominant the Just Chatting category is on Twitch. However, when looking at the whole picture
The 2022 Game Awards premiere tonight on major live streaming platforms and will award the best of the best publishers, developers, designers, and more working
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
Ludwig hosted his Subathon 2.0 event on November 18-20. For 50 hours Ludwig was trapped inside a 12 x 12 ft glass box in the
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
The newest game in the God of War series, Ragnarök, had an extremely successful launch this week, both in retail sales and across live streaming.
Gaules takes the Top Spot on the Streaming Leaderboards For the first time in 3 consecutive months, xQc has fallen from the #1 spot in
Stream Hatchet is pleased to announce the release of our Video Game Live Streaming Trends Q3 2022 Report. In the report, we cover game streaming
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
For the first time since May of this year, GTA V was knocked out of the top games in live streaming spot. The open-world game
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer,
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
Tony the Tiger, the 70-year-old mascot for Kellogg’s Frosted Flakes, got a facelift this month when he was transformed into a VTuber. On Friday, August
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Who is Kyedae Kyedae Shymko, who goes by Kyedae on Twitch, is a popular live streamer and content creator for the esports organization 100 Thieves.
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
Ludwig Ahgren is one of the most well known gaming creators in the world. Ludwig started his live streaming career in 2018, streaming popular Nintendo
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
VALORANT reached the top game in live streaming last week with 36 million hours watched across Twitch, YouTube Gaming, and Facebook Gaming between July 11th
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
On June 25th Spanish streamer Ibai broke Twitch’s viewership record with 3.3 million concurrent viewers during his boxing event. The previous record was held by
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
This week’s live streaming Ads of the week were swept by the new game release, V Rising. Stunlock Studios has partnered with several content creators
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
The PGL Major Antwerp CS:GO tournament ended last weekend and racked up some incredible stats on live streaming platforms. Gaules, the popular Brazilian streamer, co-streamed
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
