Twitch Announces Ban on Certain Gambling Streams
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
September 21, 2022
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
After three years on Twitch, Sykkuno announced he is switching to YouTube Gaming. May 1st was dubbed “Sykkuno Day” by streamers and fans to celebrate
Anime and video game audiences have historically always had a large amount of overlap. According to Interpret, anime viewers are 1.5x more likely to be
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
Over 4B hours of non-gaming Twitch content has been watched since 2020!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
G FUEL was the most mentioned energy drink brand during May 2021.
Heineken was the most mentioned beer brand in the past 7 days!
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Mentions of the term “simp” across Twitch chat doubled following its ban on the platform.
TL;DR: Pokimane leads all Twitch female streamers in total hours watched this year. The future of streaming is female. The audiences of female streamers continue
TL;DR: Dr Disrespect returned to streaming but went live on YouTube after his Twitch ban. While his all time peak was higher after the switch,
YouTube scores a Massive Media Deal, what’s the current market share?
Integrated view drops fuel Tarkov to the top of Twitch. Here are the top streamers
Twitter is an essential communication tool for gamers to keep their fingers on the pulse of gaming media. Whether it’s a Game Publisher, Tournament Organizer,
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
Tony the Tiger, the 70-year-old mascot for Kellogg’s Frosted Flakes, got a facelift this month when he was transformed into a VTuber. On Friday, August
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Who is Kyedae Kyedae Shymko, who goes by Kyedae on Twitch, is a popular live streamer and content creator for the esports organization 100 Thieves.
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
Ludwig Ahgren is one of the most well known gaming creators in the world. Ludwig started his live streaming career in 2018, streaming popular Nintendo
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
VALORANT reached the top game in live streaming last week with 36 million hours watched across Twitch, YouTube Gaming, and Facebook Gaming between July 11th
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
On June 25th Spanish streamer Ibai broke Twitch’s viewership record with 3.3 million concurrent viewers during his boxing event. The previous record was held by
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
This week’s live streaming Ads of the week were swept by the new game release, V Rising. Stunlock Studios has partnered with several content creators
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
The PGL Major Antwerp CS:GO tournament ended last weekend and racked up some incredible stats on live streaming platforms. Gaules, the popular Brazilian streamer, co-streamed
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
Nintendo’s first Indie World Showcase of 2022 premiered on Wednesday, May 11th. In the 26-minute broadcast, Nintendo aired trailers for 12 upcoming indie games, and
The new Overwatch 2 PvP beta dropped this week and it’s safe to say that players were excited. With a change to 5v5, a new
Stream Hatchet has released our Video Game Live Streaming Trends Q1 2022 Report. We look into the past and current state of the live video
This week’s #Ads of the Week saw some new additions to the leaderboard, including 2 female streamers and 1 VTuber. In the number one spot
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
Topping the #Ads of the Week charts this week were Mizkif with Hello Fresh, xGuiRy with Rustcases, and ElMariana with Coca-Cola. In first place, Mizkif
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
Nintendo’s Kirby franchise has been around for three decades and has been sucking in players from all over the world. However, when it comes to
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
This week’s #Ads of the Week was dominated by endemic video games sponsoring streamers. xQcOW took the top spots with two of his streams this
This week’s #Ads of the Week has activations from two video games and one non-endemic brand in the live streaming space. Coming in first place
Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak
We’re celebrating female streamers here at Stream Hatchet for International Women’s Day today! Historically, gaming has been thought of as a traditionally male-dominated space. However,
Elden Ring, the newest action RPG from FromSoftware and Bandai Namco, has received critical acclaim in its first week of release. Similar to the Souls
Lost Ark, Amazon Game’s newest MMORPG, has been breaking records across the board since its release last week. In just 24 hours after the free
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
The latest #Ads of the Week features sponsored streams from Corsair and Modelo! While many endemic brands like Corsair deploy plenty of marketing campaigns on
Teamfights Tactics reached its highest weekly viewership on Twitch, YouTube Gaming, and Facebook Gaming following the release of Set 6.
The latest #Ads of the Week featuring loltyler1, alanzoka, and JERICHO in partnership with Doritos & Twitch Rivals, Gillette, and Samsung!
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
Netflix film viewership has been released; how does it compare to game viewership on live streaming platforms?
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest #Ads of the Week featuring GTAWiseGuy and NordVPN! The duo combined to hold the top three spots last week!
Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do
Are Riot Games fans loyal to one title? Dive into the viewer overlap analysis of all games under the Riot Games umbrella.
The latest #Ads of the Week featured sponsored streams from Ramee, shroud and Joueur_du_Grenier.
Recently, car brands like Honda have become widespread in the gaming industry and are racing towards sponsorship deals that promote brand affinity.
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, and shroud in partnership with G FUEL and NARAKA: BLADEPOINT!
