Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
G FUEL was the most mentioned energy drink brand during May 2021.
Heineken was the most mentioned beer brand in the past 7 days!
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
Mentions of the term “simp” across Twitch chat doubled following its ban on the platform.
TL;DR: Dr Disrespect returned to streaming but went live on YouTube after his Twitch ban. While his all time peak was higher after the switch,
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
Nintendo’s first Indie World Showcase of 2022 premiered on Wednesday, May 11th. In the 26-minute broadcast, Nintendo aired trailers for 12 upcoming indie games, and
The new Overwatch 2 PvP beta dropped this week and it’s safe to say that players were excited. With a change to 5v5, a new
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
Nintendo’s Kirby franchise has been around for three decades and has been sucking in players from all over the world. However, when it comes to
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak
We’re celebrating female streamers here at Stream Hatchet for International Women’s Day today! Historically, gaming has been thought of as a traditionally male-dominated space. However,
The February 9th Nintendo Direct was full of new game announcements for later this year. Missing from the lineup, however, was news about Metroid Prime
Teamfights Tactics reached its highest weekly viewership on Twitch, YouTube Gaming, and Facebook Gaming following the release of Set 6.
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do
The latest #Ads of the Week featured sponsored streams from Ramee, shroud and Joueur_du_Grenier.