Super Mario Bros Movie Sees Twitch Chat Boost
Over Easter Weekend the Super Mario Bros. Movie was able to break box office records by becoming the highest-grossing domestic debut in 2023 with $106.1
April 13, 2023
Over Easter Weekend the Super Mario Bros. Movie was able to break box office records by becoming the highest-grossing domestic debut in 2023 with $106.1
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Twitch API Integration Grant Stream Hatchet the ability to get the list of users that are connected to the Twitch chat. Login with Twitch
While Twitch is often thought of as a gaming-centric live streaming platform, the amount of non-gaming content is on the rise. As reported in our
Nintendo fans were treated to the latest “Nintendo Direct” last week, a biannual announcement from the publisher premiering upcoming video game releases, updates, and DLC
Hogwarts Legacy has broken the record for the highest peak concurrent viewership for a single-player game on Twitch with 1.3 million viewers watching on Tuesday.
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
Twitch and live streaming platforms have always been a place where people have discussed finance-related topics, especially crypto currencies. In the last few months, The
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
While Twitch has become categorized as a gaming focused platform, there are many other creatives who find value in being able to live stream their
Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a
Amazon Prime Video has purchased the rights to stream this year’s Thursday Night Football on Prime Video. Amazon has also opted in to allow Twitch
Disney+ is November’s leader for video streaming services in Twitch chat, clocking in at 260K mentions last month. While also having the benefit of being
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
After three years on Twitch, Sykkuno announced he is switching to YouTube Gaming. May 1st was dubbed “Sykkuno Day” by streamers and fans to celebrate
Anime and video game audiences have historically always had a large amount of overlap. According to Interpret, anime viewers are 1.5x more likely to be
Live streaming platforms like Twitch have been slowly expanding beyond gaming content. Podcasts, talk shows, and even financial news have emerged as topics of interest.
Over 4B hours of non-gaming Twitch content has been watched since 2020!
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
G FUEL was the most mentioned energy drink brand during May 2021.
Heineken was the most mentioned beer brand in the past 7 days!
Twitch subscriptions have grown 55% YoY as the live streaming audience continues to grow in 2021!
The face of cryptocurrency, Bitcoin, is leading the conversation in crypto among Twitch viewers with over 350K mentions in chat last month.
DoorDash led all other meal delivery services in total Twitch chat engagement in March 2021 beating UberEats, Grubhub, and others!
Over 50% of the Battle Royale viewership on western platforms in Feb ’21 was produced on Twitch.
This week, Stream Hatchet summarizes minute-level activity on Twitch across 2020. Every minute on Twitch carries a plethora of data about chat messages, viewership, subscriptions,
Sky Blue FC was the most mentioned team in chat during the 2021 NWSL draft on Twitch.
Mentions of the term “simp” across Twitch chat doubled following its ban on the platform.
TL;DR: Pokimane leads all Twitch female streamers in total hours watched this year. The future of streaming is female. The audiences of female streamers continue
TL;DR: Dr Disrespect returned to streaming but went live on YouTube after his Twitch ban. While his all time peak was higher after the switch,
YouTube scores a Massive Media Deal, what’s the current market share?
Integrated view drops fuel Tarkov to the top of Twitch. Here are the top streamers
Barcelona’s Primavera Sound festival partnered with Amazon Music this year to broadcast a selection of the shows on Twitch. The three broadcasts generated over 400K
Legend of Zelda: Tears of the Kingdom The latest game to join the top 10 video game debut’s for live streaming was The Legend of
Live streaming is a burgeoning industry that saw incredible growth in the last several years, partly due to the COVID-19 pandemic. 2021 saw peak viewership
What is Omega Strikers Omega Strikers is a free-to-play footbrawler game developed and published by Odyssey Interactive. The action sport video game revolves around 3v3
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
The Last of Us took live streaming by storm in Q1 2023. The use of video game IP outside of the gaming industry is on
April’s top gaming activations came from some of the biggest streamers on Twitch, IlloJuan, zackrawrr (Asmongold), and Doublelift. Disney- Speedstorm The top activation in live
On April 25th the closed beta for Ubisoft’s latest arena shooter XDefiant concluded after generating 7.3M hours watched across major live streaming platforms. What is
Stream Hatchet’s Video Game Live Streaming Trends Report for Q1 2023 is live! Download the report to understand trends on Twitch, YouTube Live, and for
The new live streaming service, Kick, has made a name for itself in the gaming space, quickly attracting some of the biggest names in the
Released 23rd Feb 2023 The horror survival game released in early access on the 23rd of February 2023 and in a month since its release
The Streamer Awards was one of the biggest events this year for both creators and their communities in live streaming. Overall the production of the
On Wednesday, March 22nd, Valve announced the upcoming summer release of Counter-Strike 2, to be built on Source 2. They also announced a limited test
The Kings League regular season wrapped up last weekend and teams are prepping for the playoffs starting Friday, March 24th in Barcelona. The entire season
NRG was February’s most watched esports organization generating 17.1M hours watched. NRG generated the bulk of their watchtime from their content creators; 12.5 of NRG’s
Apparel brands are showing signs of popularity in live streaming. Gucci The most mentioned apparel brand in February is Gucci. During February Gucci garnered over
The second annual Streamer Awards were held this Saturday in Los Angeles and broadcast live on Twitch. The event, hosted by QTCinderella, generated 2.19M hours
The second annual Twitch Rivals Squid Craft Games wrapped up on March 5th, crowning English-speaking creator sapnap, a member of the Dream Team, as the
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
Stream Hatchet Starter is the newest release from data analytics firm Stream Hatchet, providing live streaming leaderboards, industry reports and insights, and trending videos and
Kai Cenat has set a new standard for marathon live streaming events with his record-breaking Mafiathon. In about a month’s time, Kai generated 46 million
February A brand new face joins February’s top games leaderboard. Hogwarts Legacy quickly became one of the most watched and most talked about games in
February Kai Cenat shot up to the top of February’s top live streamers leaderboard with a whopping 43M hours watched. At the beginning of February
Dark and Darker Steam Next Fest The Steam Next Fest generated a lot of buzz for some gaming titles that we can expect to play
On February 11th, Counter Strike: Global Offensive (CS:GO) reached a peak of 1.320M players on Steam, breaking its previous record of 1.308M players set in
January The top 10 esports organizations in live streaming leaderboard saw some big changes in January 2023. This month saw a significant increase in representation
Popular live streaming creator, HasanAbi, has raised over $1 million for the Turkey-Syria earthquake relief effort after several days of live streaming on Twitch. Turkey-Syria
Stream Hatchet is pleased to announce the release of our 2022 Yearly Video Game Live Streaming Trends Report. In the report, we cover game streaming
In the first week of the Dead Space remake release the game accumulated a total of 10.3M hours watched across major streaming platforms and reached
Top 3 Peak Female Streamers QTCinderella had the highest peak viewership for all female creators on Twitch in 2022. Her Streamer Awards event was able
The Esland Awards for 2023 has concluded setting this year’s highest peak viewership so far. The annual award show showcasing the Spanish-speaking community was able
Chess.com Chess has reached a new level of popularity in 2023. According to Chess.com, January 20th had the most active members playing chess on their
Headphones are a staple in both the gaming and live streaming space across all types of creators. Many influencers incorporate a gaming headset or a
Awesome Games Done Quick concluded last week with a whopping 9.3M hours watched on their Twitch channel during the week-long stream. What is Awesome Games
The Guard, a non-franchised American VALORANT team, have claimed their first victory of the year at the first North American Lan, the “Ludwig x Tarik
Mobile games have become a staple in the gaming and entertainment industry because of their accessibility and the increasing quality of the games developed as
As livestreaming continues to expand, Ibai Llanos once again stands at the forefront of innovating the livestreaming experience with his new competition, the Kings League.
Some of the most popular video game events in recent years have included metaverse-like experiences, the newest craze in the gaming technology sphere. Virtual concerts
In the live streaming space it’s common knowledge just how dominant the Just Chatting category is on Twitch. However, when looking at the whole picture
The 2022 Game Awards premiere tonight on major live streaming platforms and will award the best of the best publishers, developers, designers, and more working
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
Ludwig hosted his Subathon 2.0 event on November 18-20. For 50 hours Ludwig was trapped inside a 12 x 12 ft glass box in the
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
The newest game in the God of War series, Ragnarök, had an extremely successful launch this week, both in retail sales and across live streaming.
Gaules takes the Top Spot on the Streaming Leaderboards For the first time in 3 consecutive months, xQc has fallen from the #1 spot in
Stream Hatchet is pleased to announce the release of our Video Game Live Streaming Trends Q3 2022 Report. In the report, we cover game streaming
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
For the first time since May of this year, GTA V was knocked out of the top games in live streaming spot. The open-world game
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
