The Rise of Live-Streaming: How Influencer Marketing is Changing the Game
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
May 11, 2023
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
The Last of Us took live streaming by storm in Q1 2023. The use of video game IP outside of the gaming industry is on
On Wednesday, March 22nd, Valve announced the upcoming summer release of Counter-Strike 2, to be built on Source 2. They also announced a limited test
Stream Hatchet Starter is the newest release from data analytics firm Stream Hatchet, providing live streaming leaderboards, industry reports and insights, and trending videos and
On February 11th, Counter Strike: Global Offensive (CS:GO) reached a peak of 1.320M players on Steam, breaking its previous record of 1.308M players set in
Stream Hatchet is pleased to announce the release of our 2022 Yearly Video Game Live Streaming Trends Report. In the report, we cover game streaming
In the first week of the Dead Space remake release the game accumulated a total of 10.3M hours watched across major streaming platforms and reached
Top 3 Peak Female Streamers QTCinderella had the highest peak viewership for all female creators on Twitch in 2022. Her Streamer Awards event was able
The Esland Awards for 2023 has concluded setting this year’s highest peak viewership so far. The annual award show showcasing the Spanish-speaking community was able
Chess.com Chess has reached a new level of popularity in 2023. According to Chess.com, January 20th had the most active members playing chess on their
Headphones are a staple in both the gaming and live streaming space across all types of creators. Many influencers incorporate a gaming headset or a
Awesome Games Done Quick concluded last week with a whopping 9.3M hours watched on their Twitch channel during the week-long stream. What is Awesome Games
The Last of Us premiered on HBO January 15th to the delight of fans who have been eagerly waiting for the newest video game tv
Twitch and live streaming platforms have always been a place where people have discussed finance-related topics, especially crypto currencies. In the last few months, The
The Guard, a non-franchised American VALORANT team, have claimed their first victory of the year at the first North American Lan, the “Ludwig x Tarik
The “I’m Only Sleeping” category on Twitch has seen an incredible burst in viewership in the last two years. In 2020, the category only had
While Twitch has become categorized as a gaming focused platform, there are many other creatives who find value in being able to live stream their
Mobile games have become a staple in the gaming and entertainment industry because of their accessibility and the increasing quality of the games developed as
As livestreaming continues to expand, Ibai Llanos once again stands at the forefront of innovating the livestreaming experience with his new competition, the Kings League.
Some of the most popular video game events in recent years have included metaverse-like experiences, the newest craze in the gaming technology sphere. Virtual concerts
Amazon Prime Video has purchased the rights to stream this year’s Thursday Night Football on Prime Video. Amazon has also opted in to allow Twitch
In the live streaming space it’s common knowledge just how dominant the Just Chatting category is on Twitch. However, when looking at the whole picture
Luminosity was once again the top esports organization by combined esports and content creation hours watched in November. With almost 18 million hours watched in
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
Ludwig hosted his Subathon 2.0 event on November 18-20. For 50 hours Ludwig was trapped inside a 12 x 12 ft glass box in the
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
The newest game in the God of War series, Ragnarök, had an extremely successful launch this week, both in retail sales and across live streaming.
Gaules takes the Top Spot on the Streaming Leaderboards For the first time in 3 consecutive months, xQc has fallen from the #1 spot in
League of Legends Worlds Pushes Them to #1 League of Legends jumps up 2 spots to reclaim the top spot in gaming for all of
Stream Hatchet is pleased to announce the release of our Video Game Live Streaming Trends Q3 2022 Report. In the report, we cover game streaming
V Rising, the vampire survival game from Stunlock Studios, boosted its game engagement over the Halloween weekend with several marketing strategies deployed both in-game and
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
On October 21st YouTube Gaming live streamer Ludwig threw one of the largest Super Smash Bros. tournaments in live streaming. The event was able to
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
For the first time since May of this year, GTA V was knocked out of the top games in live streaming spot. The open-world game
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
CS:GO saw the highest percentage of viewership of any top 10 game in live streaming last quarter from esports. Over half of the game’s viewership
Twitch announced that they will begin banning certain gambling streams October 18th. The news comes after top streamers like Pokimane and Mizkif threaten to go
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
Activision and Infinity Ward hosted Call of Duty: NEXT on Thursday, September 15th and announced big updates regarding their Warzone and Modern Warfare games. The
Nintendo streamed their second Direct of 2022 on September 13th. The show was broadcast on the publisher’s United States and Japan channels, however, the UK
While live streaming hours watched declined 15% from Q2 2021 to Q2 2022, esports hours watched is only increasing. From H1 2021 to H1 2022,
LUMINOSITY TOPS CHARTS FOR SECOND STRAIGHT MONTH Despite a slight drop in viewership for its top content creator xQc, Luminosity once again led all esports
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Who is Kyedae Kyedae Shymko, who goes by Kyedae on Twitch, is a popular live streamer and content creator for the esports organization 100 Thieves.
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Online gambling has seen a considerable rise in popularity in the last few years on live streaming platforms, drawing in huge audiences. Slots and poker
Tower of Fantasy is the sole winner of #ads of the week. Tower of Fantasy Sweeps Live Streaming Ads Tower of Fantasy is a shared
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
VALORANT reached the top game in live streaming last week with 36 million hours watched across Twitch, YouTube Gaming, and Facebook Gaming between July 11th
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
Apex Legends has once again risen to one of the Top 10 Games in the live streaming space for the first time since Q3 2021.
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
On June 25th Spanish streamer Ibai broke Twitch’s viewership record with 3.3 million concurrent viewers during his boxing event. The previous record was held by
Fall Guys has hit a resurgence in live streaming last week with the release of the free-to-play version, amassing over 11.7M Hours watched across the
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
This week’s Live Streaming #Ads of the Week leaderboards have arrived. They feature Gamer Supps with Pestily; The Boys with PaulinhoLOKObr; and Softgiving, Capital One
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
This week’s live streaming ads of the week were dominated by game partners, including The Quarry and Veiled Experts. In first place was Squeezie with
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc., today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database
This week’s live streaming Ads of the week were swept by the new game release, V Rising. Stunlock Studios has partnered with several content creators
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
League of Legends: Wild Rift has been out for over a year and a half and has seen some great success among casual and esports
After looking at the data, we’ve concluded that the most popular day of the week to stream Battle Royale games is Sunday. On average, viewers
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
On Monday, May 16th, Gaules broke his own viewership record while co-streaming the PGL Antwerp Major with a peak concurrent viewership of 684k. The peak
Nintendo’s first Indie World Showcase of 2022 premiered on Wednesday, May 11th. In the 26-minute broadcast, Nintendo aired trailers for 12 upcoming indie games, and
A total of 2.45 billion hours of video game live streaming were watched across all major platforms in April 2022, down about 5% from March.
The new Overwatch 2 PvP beta dropped this week and it’s safe to say that players were excited. With a change to 5v5, a new
Stream Hatchet has released our Video Game Live Streaming Trends Q1 2022 Report. We look into the past and current state of the live video
Since the Russian invasion, regular life in Ukraine has been disrupted, people have been displaced from their homes, and thousands of lives have been lost.
Topping the #Ads of the Week charts this week were Mizkif with Hello Fresh, xGuiRy with Rustcases, and ElMariana with Coca-Cola. In first place, Mizkif
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
Fortnite’s newest Chapter 3 season 2 was released last week, with the removal of one key feature: building. An update soon after added a Zero
The first wave of the new race tracks for Mario Kart 8 was released last Friday, providing a whole new slew of content for live
This week’s #Ads of the Week has activations from two video games and one non-endemic brand in the live streaming space. Coming in first place
Elden Ring, one of the most-hyped game releases so far this year, has created headlines in its first two weeks. It hit over 950K peak
We’re celebrating female streamers here at Stream Hatchet for International Women’s Day today! Historically, gaming has been thought of as a traditionally male-dominated space. However,
