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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
Mobile gaming continues to carve out a large market share on western live streaming platforms. Although India banned the PUBG Mobile earlier this year, the game is performing exceptionally well, especially on Facebook Gaming. On the other hand, Garena Free Fire has dominated the YouTube Gaming market as 69% of its viewership comes from the platform. Combined, the two mobile giants generated about 72M hours watched last week to secure 2 of the top 5 most watched categories.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
