Best Brand Activations at the Streamer Awards
The Streamer Awards was one of the biggest events this year for both creators and their communities in live streaming. Overall the production of the
March 28, 2023
The Streamer Awards was one of the biggest events this year for both creators and their communities in live streaming. Overall the production of the
Apparel brands are showing signs of popularity in live streaming. Gucci The most mentioned apparel brand in February is Gucci. During February Gucci garnered over
Headphones are a staple in both the gaming and live streaming space across all types of creators. Many influencers incorporate a gaming headset or a
Twitch and live streaming platforms have always been a place where people have discussed finance-related topics, especially crypto currencies. In the last few months, The
Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a
AMD leads the charts for the most-chatted about computer parts brand on Twitch in September with almost 160K mentions. AMD has held onto this spot
The newest creator-made game show, Juiced, made its debut on September 30th to a peak audience of 124K viewers. The show, hosted by top Twitch
Coinbase and VISA’s logos have seen a boost in live streaming presence in August. Combined, they took up 83% of the total credit card and
In recent years, beauty and personal care brands have started to pay more attention to the video games and esports industry as a place to
Candy, cookies, and other sweets are popular with most age groups. While fast food and chips might be some of the most chatted about food
As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to NewZoo 70%
Stream Hatchet has released the 2022 Brands in Gaming and Esports Report, covering the state of advertising and brand sponsorship in live streaming. We dive
This week we’re previewing Stream Hatchet’s 2022 Brands in Video Gaming and Esports Report. The report is perfect for brand marketers and marketing agencies looking
This week we’re taking a look at the top energy drink brands mentioned in Twitch chat for May 2022. Last month, Red Bull secured the
Stream Hatchet, a wholly-owned subsidiary of Engine Gaming and Media, Inc., today announced that it has launched Stream Hatchet Brands, a tool and comprehensive database
This week, Stream Hatchet is taking a look at fan engagement with sportswear brands in Twitch chat. We’re looking specifically at English language channels for
With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring
Recently, car brands like Honda have become widespread in the gaming industry and are racing towards sponsorship deals that promote brand affinity.
e.l.f. Cosmetics was the the top mentioned beauty brand across Twitch chats during July.
Food brands continue leveraging live streaming platforms like Twitch to build brand affinity.
G FUEL was the most mentioned energy drink brand during May 2021.
Heineken was the most mentioned beer brand in the past 7 days!
Major brands are moving towards marketing within the video game and esports communities!
Barcelona’s Primavera Sound festival partnered with Amazon Music this year to broadcast a selection of the shows on Twitch. The three broadcasts generated over 400K
Live streaming is a burgeoning industry that saw incredible growth in the last several years, partly due to the COVID-19 pandemic. 2021 saw peak viewership
Live-streaming has seen a spike in popularity since the COVID-19 pandemic began in early 2020, making it one of the largest new opportunities for brand
April’s top gaming activations came from some of the biggest streamers on Twitch, IlloJuan, zackrawrr (Asmongold), and Doublelift. Disney- Speedstorm The top activation in live
The second annual Streamer Awards were held this Saturday in Los Angeles and broadcast live on Twitch. The event, hosted by QTCinderella, generated 2.19M hours
The second annual Twitch Rivals Squid Craft Games wrapped up on March 5th, crowning English-speaking creator sapnap, a member of the Dream Team, as the
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
Stream Hatchet Starter is the newest release from data analytics firm Stream Hatchet, providing live streaming leaderboards, industry reports and insights, and trending videos and
February A brand new face joins February’s top games leaderboard. Hogwarts Legacy quickly became one of the most watched and most talked about games in
The Guard, a non-franchised American VALORANT team, have claimed their first victory of the year at the first North American Lan, the “Ludwig x Tarik
Amazon Prime Video has purchased the rights to stream this year’s Thursday Night Football on Prime Video. Amazon has also opted in to allow Twitch
Disney+ is November’s leader for video streaming services in Twitch chat, clocking in at 260K mentions last month. While also having the benefit of being
In its first week of release, Nintendo’s Pokémon Scarlet and Violet reached #1 in the live streaming charts with 36.8 million hours watched. It also
Monster Energy partnered with EA for an Apex Legends tournament this week called “Monster Mayhem,” which garnered 89K hours watched across live streaming platforms. The
Gaules takes the Top Spot on the Streaming Leaderboards For the first time in 3 consecutive months, xQc has fallen from the #1 spot in
Stream Hatchet is pleased to announce the release of our Video Game Live Streaming Trends Q3 2022 Report. In the report, we cover game streaming
KaiCenat has quickly become one of the fastest growing content creators on Twitch in 2022. This year alone he’s gained over a million followers on
The mobile game market is projected to grow to $338B by 2030, according to Straits Research. For brands looking to invest and advertise in the
Red Bull still leads the charts this month as the top energy drink by chat mentions on Twitch live streams with 148K mentions in September.
VCT Boosts Esports Live Streaming Viewership The Valorant Champions Tour, which wrapped up in September, had a big effect on the top esports organizations in
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
Tony the Tiger, the 70-year-old mascot for Kellogg’s Frosted Flakes, got a facelift this month when he was transformed into a VTuber. On Friday, August
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
The winners for #Ads of the week are Two Point Campus, GameStop, and Papa John’s. Two Point Campus Two Point Campus takes first place in
Who is Shroud Michael Grezesik, better known as Shroud, is a living legend in esports. Shroud is a former professional CS:GO player and currently is
Anime and video gaming culture have always been intertwined. Looking back all the way to the 80’s when Japanese consoles were brought to the US,
Who is Peter Park Peter Park is a popular Twitch streamer who joined the esports organization 100 Thieves as a content creator, part of their
More and more brands are advertising in esports and partnering with organizations as they expand their reach in the live streaming industry. Most esports teams
This weeks #ads of the week winners are MultiVersus, Sony, and Honda. MultiVersus returns to ads of the week for the second week in a
Ludwig Ahgren is one of the most well known gaming creators in the world. Ludwig started his live streaming career in 2018, streaming popular Nintendo
Aim Lab, an aim training game from publisher State Space, is quickly becoming one of the most active brands in esports and live streaming. The
This weeks #ads of the week features two sponsors; NordVPN and Multiversus NordVPN generated not one, but two of the most watched sponsored streams this
Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE, with hopes to increase their reach and
This weeks #ads of the week have been hijacked by PlayStation and Stray. Chimeraland has also returned to the top 3 for the second week
This year’s Amazon Prime Day was a record-breaking event for the company. Consumers purchased 300 million items over the 2-day event on July 12-13, saving
This week’s live streaming #ads of the week features two sponsors; Amazon Prime and Chimeraland. Ranking in first place, we have TwitchPresents who partnered with
In this weeks #ads of the week we see another dominating performance by The Quarry partnering with two members of OfflineTV as well as a
YouTube Gaming star Ludwig hosted another successful creator event this weekend, Mogul Money Live, sponsored by HyperX Gaming. From appearances on Ludwig’s YouTube channel, HyperX
Big events have taken over this week’s live streaming #ads of the week. Incredible performances by Ludwig’s Mogul Money Live and Mizkif’s Smite Invitational propelled
This week’s Live Streaming #Ads of the Week leaderboards have arrived. They feature Gamer Supps with Pestily; The Boys with PaulinhoLOKObr; and Softgiving, Capital One
On June 7th, 2022, OTK (One True King) announced their new partnership with LA and Ukraine-based tournament operator, WePlay Esports. The content creation powerhouse will
This week’s live streaming Ads of the Week has been taken over by some new competition. In first place we have Lilith Games’ Rise of
We’re taking a look at the top food delivery services across Twitch by chat mentions last month. Uber Eats was the most mentioned food delivery
The Johnny Depp vs. Amber Heard defamation trial gained a huge amount of traction on live streaming, garnering 26.7 million hours watched on Twitch. The
This week’s live streaming Ads of the Week leaderboard was a close run between all three streamers, with two game sponsors and a non-endemic brand
The PGL Major Antwerp CS:GO tournament ended last weekend and racked up some incredible stats on live streaming platforms. Gaules, the popular Brazilian streamer, co-streamed
This week’s #Ads of the Week leaderboard features stylishnoob4 with Gillette, Zizaran with Lenovo, and kingfufruitcup with Samsung! Sylishnoob4 had 77k hours watched on his
This week’s #Ads of the Week saw some new additions to the leaderboard, including 2 female streamers and 1 VTuber. In the number one spot
Topping the #Ads of the Week charts this week were Mizkif with Hello Fresh, xGuiRy with Rustcases, and ElMariana with Coca-Cola. In first place, Mizkif
This week’s #Ads of the Week were dominated by several Fextralife streams and one from mikelabelle. Fextralife partnered with Playstation this week to promote Horizon
This week’s #Ads of the Week has activations from two video games and one non-endemic brand in the live streaming space. Coming in first place
This week’s #Ads of the Week was dominated by games and endemic brands. Taking the top spot with 105,000 hours watched was Towelliee with an
This week’s #Ads of the Week were activations by brands through a variety of games and streamers. The top streams were from AnthonyZ, Maximilian_DOOD, and
The most recent #Ads of the Week was dominated by activations with channels streaming the release of Lost Ark last week. CAHOS_Gaming, Senderfn, and jessirocks
tldr; Platform war streamers who switch from Twitch to YouTube Gaming tend to see short-term dropoff in peak viewership, but after a few years, gains
The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their
The latest #Ads of the Week features sponsored streams from Corsair and Modelo! While many endemic brands like Corsair deploy plenty of marketing campaigns on
The latest #Ads of the Week featuring NICKMERCS, Rubius, and Enable in partnership with SeatGeek, PUBG Mobile & Arcane, and Samsung!
Teamfights Tactics reached its highest weekly viewership on Twitch, YouTube Gaming, and Facebook Gaming following the release of Set 6.
The latest #Ads of the Week featuring loltyler1, alanzoka, and JERICHO in partnership with Doritos & Twitch Rivals, Gillette, and Samsung!
Garena Free Fire eclipsed Fortnite as the most watched battle royale across Twitch and YouTube Gaming with 1.08B hours watched YTD!
Mid-Tier influencers generated 40% of live streaming viewership across Twitch, YouTube Gaming, and Facebook Gaming in Q3!
The newest #Ads of the Week is sports themed as both Castro_1021 and NICKMERCS have partnerships with companies affiliated with sports. For the second consecutive
The latest #ads of the Week featured NICKMERCS, Rubius, and Squeezie in partnership with SeatGeek, Bloodhunt, and House of Ashes! As the release of many
The latest #Ads of the Week featuring Swagg, Mizkif, and HasanAbi in partnership with Doritos, Old School Runescape, and Far Cry 6!
The latest MMORPG from Amazon Games launched Tuesday, September 28th with incredible success. New World has been on the minds of gamers since the first
The latest #Ads of the Week featuring GTAWiseGuy and NordVPN! The duo combined to hold the top three spots last week!
The latest #Ads of the Week featuring TimTheTatman, shroud, and Fextralife in partnership with Current, Zero Hour, and Splitgate!
The trend of speedrunning games experienced huge growth across all major live-streaming platforms, with over 230K speedrun stream titles since 2019!
The latest #Ads of the Week featured sponsored streams from NICKMERCS, Fextralife, and ZeratoR in partnership with Under Armour and New World!
The latest #Ads of the Week featured sponsored streams from TimTheTatman, GTAWiseGuy, and Teepee in partnership with all new brands to the series!
The latest #Ads of the Week featured sponsored streams from NICKMERCS with G FUEL and two Rust streams from Frost_!
Live streamers are growing their audience by taking advantage of social media platforms like TikTok.
Gillette and alanzoka were back on top in the latest #Ads of the Week while Nmplol and Mizkif were close behind thanks to Brave and The Ridge.
