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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
The gaming industry continues to see non-endemic brands allocate a greater marketing budget for Twitch, YouTube, and other streaming platforms. Sponsored segments with popular streamers is a common way for companies to gain awareness from their target audiences but which #ads captured the largest viewership last week?
Food delivery services have entered the space before but Postmates was able to take the crown after partnering with Mizkif. Charmin and Warframe also generated significant viewership with boxbox and CohhCarnage, respectively.
Mizkif x Postmates
boxbox x Charmin
CohhCarnage x Warframe
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises