Arena Breakout: Infinite is the upcoming PC version of the mobile game Arena Breakout which was released in June of 2023. As developer MoreFun Studios ramps up for a full desktop expansion of the original game, it has taken measures to bond the community together. To this end, Arena Breakout: Infinite recently hosted a series of Twitch Drops events that reward viewers with Steam keys to access the game’s closed beta. With tens of thousands of keys given away per event, MoreFun Studios is gradually welcoming an influx of early adopters to the game.
Publisher Tencent is hoping that this Tactical FPS can break into the competitive live-streaming scene by dethroning the current smash hit Escape from Tarkov. Although closed beta interest does not necessarily translate to sales upon release, it’s worth looking at how the recent Twitch Drops campaign has assisted in drumming up excitement for Arena Breakout: Infinite’s release.
Arena Breakout: Infinite Experiences a Surge on Live Streaming Thanks to Twitch Drops
In total, there have been six Twitch Drops events from the 9th of May through to the 24th of May. Looking at the viewership for Arena Breakout: Infinite across the six days of these events, the total hours watched comes to 5.9M – nearly 1M per day. Almost every day (except the first) saw a spike in viewership as a result of the Twitch Drops event, with the largest spike coming on Day 5 with a 101% boost to viewership (from 27K hours watched the day before to 119K hours watched on the day). There is no doubt that the Twitch Drops campaign was an effective strategy for MoreFun Studios to pull their community onto live-streaming platforms.
However, the viewership for Arena Breakout: Infinite throughout May was impacted by a couple of other community events. Viewership started high on the 8th of May thanks to a pre-release of 1,500 beta access keys to creators with more than 3,000 followers. This move was no doubt intended to spark viewers’ interest and spread the word about the forthcoming Twitch Drops events. Then, on the 26th of May, a separate Million Loot Challenge event was held for Twitch streamers with over 10K followers. This would explain the 33% surge of hours watched on that day.
The concerted effort to promote Arena Breakout: Infinite through consistent campaigns on Twitch demonstrates an exceptional level of dedication on the part of the game’s marketing team. It’s clear that Tencent has high aspirations for Arena Breakout: Infinite, perhaps even hoping it will rival the mainstay Tactical FPS in esports: Rainbow Six Siege. Stream Hatchet will review the game’s performance on live streaming upon its full release.
To keep up to date with the latest events in live streaming, follow Stream Hatchet:
