Search
Close this search box.
1 minute read

Race To World’s First: Viewership

One of the oldest and most influential game titles in streaming and esports is World of Warcraft. A unique aspect of the game’s social impact is the incorporation of PVE dungeon raids as a competitive experience.

This year, two esports organizations Method and Complexity hosted shoutcasting channels and influencer co-streams as severals guilds raced to be the first to finish the raid. Here are this week’s insights on the Race to World’s First:

  • While Complexity won the race, Method won the eyeballs: Method generated 70% of the total competition Hours Watched.
  • UGC vs Premium Broadcast: While co-streaming has emerged as a popular format for audiences to consume content, WoW viewers were focused primarily on premium (non-UGC) channels — 63% of the total audience.
  • Complexity UGC impact: While the larger audience watched primarily on premium channels, Complexity fans consumed most of their content through co-streams — 66% of the Complexity audience.

For more on audience analytics and streaming, subscribe to our Data + Esports newsletter.

Weekly newsletter

No spam. Just the latest releases and tips, interesting articles, and exclusive data in your inbox every Friday.

Read our Privacy Policy

Recent Posts

Cut Through the Noise.

Start using Stream Hatchet and join the hundreds of companies that rely on us every day for the best live streaming and social data to power their campaigns.

Read More Insights

Related Videos

We create industry-unique reports for your information