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There are just too many influencers now. On Twitch alone there are over 7M active streamers every month, and that means over 7M potential partners
Indie games have a lot of buzz right now. There’s a palpable sense that if you can just get your game out in front of
For most publishers approaching a game launch, stretching their marketing dollars is their primary concern. But occasionally a publisher has deep enough pockets to splurge,
When a big game launch looms on the horizon, smaller publishers run for the hills. They upend their launch strategies to avoid competing for players’
Shooters continue to be some of the most popular titles on live streaming, from old guards like Call of Duty to breakout successes like Helldivers
There are few browser-based games nowadays that can draw in a consistent crowd. While the 2000’s were dominated by casual browser-based games like Neopets or
In all the excitement of securing partnerships with compelling influencers and executing a unique campaign, it can be easy to forget about the nuts and
PC users buy the majority of their games through Steam (with the exception of some alternatives like Epic Games, GOG, or publisher-specific launchers like Blizzard’s
MMOs offer virtual worlds that foster online communities. Last time we looked at MMOs, we saw how these communities often overlap with live-streaming communities, finding
The RPG space has seen a deluge of incredible titles over the past couple of years, each resounding with the live-streaming audience. From open-world epics
Every couple of months or so, an indie game randomly breaks out from among the dozens of games released on Steam every day to raucous
Standing out among the crowded PC gaming shelves seems nigh on impossible in an age where over 15K games are released every year on Steam.
Puzzles typically call to mind the image of a single person sweating over a problem, trying to find a solution by careful observation, organization, and
Certain gaming genres have small yet hyper-dedicated fanbases that actively promote any new content they can get their hands on. That’s certainly the case for
On the 27th of February, Dan Clancy posted an open letter detailing Twitch’s plans for the rest of 2025 – a post which has now
The Monster Hunter series has had the online community in mind from its very inception back in 2004. To overcome overwhelming obstacles, hunters have always
The Korean live-streaming scene has finally settled into a stable rhythm after the disruption caused by Twitch’s shutdown back in February of 2024. New platforms
The Like a Dragon series, known previously as the Yakuza series in the West or as Ryū ga Gotoku in Japan, had a spike in
On the 27th of February, Pokémon Day 2025 will give trainers around the world a glimpse into all the big events coming up this year.
Sid Meier’s Civilization is one of the oldest PC gaming series still finding popularity today, dating back to the first game’s release in 1991. Where
Tom Clancy’s Rainbow Six Siege remains one of the most unique competitive shooters in esports. With its fast-paced, tactical gameplay requiring seamless teamwork, players are
For new entrants to the live-streaming arena, the sheer mass of information can be overwhelming. Platforms, streamers, gaming titles, variety content – with so many
RPGs have some of the strongest debut viewerships on live streaming. While it’s usually flashier titles like ARPGs (Elden Ring) or JRPGs (Final Fantasy VII:
At this point, it’s no secret that publishers are growing wary of launching new live service games due to a number of high profile shutdowns.
A few keystone games are so influential that they shape the entire gaming landscape, spawning a wave of works inspired by (or straight-up copying) the
The importance of influencer marketing for reaching gamers can’t be overstated. In 2024, the market size for influencer marketing reached $24B USD – nearly double
Indie publishers struggle to get noticed. While publishers behind AAA titles can generally rely on their prior reputation or bankable IP to attract the initial
Film and TV adaptations of popular game franchises have gained credibility in recent years with a slew of both critically and commercially successful projects. Shows
Smite entered the MOBA game later than many other titles, launching even a year after Dota refreshed the series with Dota 2. Despite this late
People tend to pit sports and video game viewership against one another as forms of entertainment, a relic of an era where sports were for
April’s top gaming activations came from some of the biggest streamers on Twitch, IlloJuan, zackrawrr (Asmongold), and Doublelift. Disney- Speedstorm The top activation in live
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
There are just too many influencers now. On Twitch alone there are over 7M active streamers every month, and that means over 7M potential partners
Indie games have a lot of buzz right now. There’s a palpable sense that if you can just get your game out in front of
For most publishers approaching a game launch, stretching their marketing dollars is their primary concern. But occasionally a publisher has deep enough pockets to splurge,
When a big game launch looms on the horizon, smaller publishers run for the hills. They upend their launch strategies to avoid competing for players’
Shooters continue to be some of the most popular titles on live streaming, from old guards like Call of Duty to breakout successes like Helldivers
There are few browser-based games nowadays that can draw in a consistent crowd. While the 2000’s were dominated by casual browser-based games like Neopets or
