The latest #Ads of the Week featured top streamers Swagg, Mizkif, and HasanAbi partnering with Doritos, Old School Runescape, and Far Cry 6! Although many non-endemic sponsored streams have emerged lately, last week was focused on brands popular within gaming. However, moving further into Q4, live streaming may see more activations from new brands. Planning for new budgets and looking to reach the live streaming audience may be reason for more brands to run campaigns on Twitch and YouTube.
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