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Call of Duty esports have undergone quite the overhaul in the past year with the CoD League taking on a geolocated franchise model, much like the Overwatch League. In addition, the league, previously known as the Call of Duty World League, had its broadcasts move from Twitch to YouTube, making it so that the fresh new league had a new home as well.
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With three weeks of competition in the books, it appears as though the CDL isn’t drawing quite as many viewers as the CWL did in 2019, when events had more alternative viewing experiences. On Twitch, broadcasts from the “Call of Duty Bravo” and “Call of Duty Charlie” channels added supplemental coverage of events, as well as alternate language broadcasts from Dexerto.
The league’s first three events in Minnesota, London, and Atlanta combined to have stronger average viewership and hours watched than the first major events last season in Las Vegas, Fort Worth, and London on the main broadcast. However, when alternate broadcasts were included, viewership was down.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
