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Tom Clancy’s Rainbow Six Siege remains one of the most unique competitive shooters in esports. With its fast-paced, tactical gameplay requiring seamless teamwork, players are pushed to bring discipline and skill to the gaming arena. This excitement radiates out to the fans, creating a spectacle worthy of esports glory.
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Tom Clancy’s Rainbow Six Siege remains one of
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The annual Six Invitational is the culmination of this energy, pitting the top players in the game against one another in massive stadiums across the globe. The Six Invitational 2025 was no exception: Taking place from the 2nd to the 16th of February, pro players competed across group stages, playoffs, and the grand final for the tournament’s iconic trophy: The Caber, a massive sledgehammer.
In this article, we’re looking at how the Six Invitational 2025 stacked up against past events, and analyzing co-streaming and language data to discuss where Ubisoft might find new viewers for future tournaments.
The Six Invitational 2025 lived up to the hype. Over three rounds and two weeks, the Six Invitational 2025 generated 14.8M hours watched with a peak viewership of 365K. Close to half of this viewership came from the grand final alone, in which FaZe Clan beat out Team BDS for the Caber. This was one of FaZe Clan’s first outings since the esports team split off operationally from the influencer/streamer crew, sending a positive signal that the team will be performing well in this new capacity. The peak viewership of 365K was also generated by this final, but FaZe Clan’s relatively quick victory made the event somewhat anti-climactic.
Comparing the Six Invitational 2025 with previous editions reveals that this was an incredibly strong year for the tournament. The Six Invitational 2025 had the second highest average minute audience (AMA) of any year at 124K, only being topped by the COVID-era high of 151K in 2021. This is even a step up from last year’s edition (covered here) which, although generating a massive peak viewership of 519K, only managed an AMA of 107K. Hosting the tournament in the U.S. might have gone some way to raising awareness for the Six Invitational 2025, helping to promote viewership via word-of-mouth. However, the smaller venue (5K vs. 11K seats) may explain the lower peak viewership (due to the lower spectacle of the event).
As with many esports tournaments, official channels alone aren’t enough to hook in more casual viewers. Instead, co-streamers provide a way for fans seeking specifically-tailored commentary to enjoy the action. When it comes to Rainbow Six Siege, no co-streamer is more impactful than Jynxzi, who this year brought in 3.3M hours watched for the Six Invitational – that’s 22.4% of the event’s entire viewership! Meanwhile, co-streamers overall accounted for 41.4% of all viewership. However, this primarily came from just Jynxzi and RazaH, with a steep drop off in viewership even with 3rd place itsSpoit at 394K hours watched. Where could Ubisoft look for more influential co-streamers to target with their influencer marketing campaigns?
One place to look would be shoring up gaps in specific languages. To start with, the Six Invitational 2025 owes a massive 76.5% of its total viewership to English-speaking audiences, with 12% attributable to Portuguese-speaking audiences. The large Portuguese contingent of viewers is due not only to the popularity of Rainbow Six Siege in Brazil, but also to FaZe Clan (this year’s champions) being a Brazilian team. The other languages were all relatively minor, with just 2.9% for Japanese and 2% for Spanish-speaking audiences.
Note, however, that this distribution shifts when excluding official channels. Looking at co-streamers alone, Spanish-speaking viewership contributed 3.5% of all hours watched, whereas Japanese-speaking viewership drops down to just 0.4% of all hours watched. Looking at gaps in this data reveals that Ubisoft might be able to attract more viewers if they partnered with streamers who speak underrepresented languages among co-streamers, particularly when compared with official channels. For example, since Japanese-speaking interest is higher on official channels, perhaps partnering with a Japanese-speaking co-streamer could help attract more casual Rainbow Six Siege fans from the region.
One of the biggest moments from the Six Invitational 2025 was the announcement of an evolution in Rainbow Six Siege called “Siege X”. The mysterious project is promised as an upgrade to the existing game’s foundation intended to help the game thrive in the next 10 years (but, to be clear, it is NOT being called a sequel by Ubisoft). With more news to come on March 13th, this is an exciting time to be a Rainbow Six Siege fan. Stream Hatchet will monitor the success of the game as more info is revealed in the coming months.
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Tom Clancy’s Rainbow Six Siege remains one of
For new entrants to the live-streaming arena, the
RPGs have some of the strongest debut viewerships
