With the rise of video game live streaming in the last few years, automotive brands have been increasingly active on Twitch and other platforms. Sponsoring Twitch streamers, esports events, and running in-stream branded content can all support a brand’s marketing plan for video game live streaming activations. In turn, viewers turn to Twitch chat to discuss the content, getting more exposure for the brands. Stream Hatchet is taking a look at the top auto brands on Twitch by chat mentions last month.
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