The latest #Ads of the Week features three very unique, non-endemic brands working with some of the top streamers. Brazilian streamer alanzoka once again claims a spot on the list with his continued partnership with the Gillette Gaming Alliance. The campaign aims to promote Gillette products with limited time offers only available to those in partnered streams. Additionally, Gillette is using influencer marketing to build custom product bundles. Similar to what G FUEL is widely known for, Gillette has started to create products bundles tied to streamer names. The option to “Get DrLupo’s Look” or “Shave like Deejay” is a tactic to get more involved with the gaming community.
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