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Cold War Launch Up 36% Since Last Year’s Title

Cold War reached a 36% higher peak viewership during launch weekend compared to last year’s release weekend.

Stream Hatchet analyzed the latest Call Of Duty launch this past week to measure the fan-favorite game’s growth year-over-year. This year’s title, Black Ops Cold War, released last Friday and immediately generated substantial viewership. When comparing the peak viewers during launch weekends, Cold War produced a 36% increase from last year and a 14% increase from 2018’s Black Ops 4. Clearly, Call Of Duty is trending in the right direction – especially in collaboration with the success the Call Of Duty League saw in its inaugural season. The foundation is set to build on the momentum for yet another great year for Call Of Duty.

  • The launch of Cold War reached about 638K peak viewers beating the previous two titles during each of their launch weekends. 
  • In addition to the successful release of Cold War, Call Of Duty still generates massive viewership for their Warzone game mode originally from the Modern Warfare title. However, the made will also be compatible with Cold War making the value of the new game that much higher. 
  • Twitch streamer NoahJ456 generated the highest peak for an individual channel over launch weekend with over 115K viewers tuning in to see his “zombies” game mode stream.

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