When the Kings League premiered in 2023, it became an immediate phenomenal success. The combination of live sports, top athletes, and popular streamers was the perfect drawcard for Spanish-speaking audiences in live streaming.Riding the wave of popularity, Kings League has since branched out into new formats. , while the Princes League saw young players proving their skills to an online audience of thousands. The Kings League has now expanded beyond Spain into America for the first time, with the Kings League America Santander having recently concluded on the 4 of May.