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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
Gaming trends often come in waves like we’ve seen with the rise of MOBAs and battle royales from previous years. Combine these trends with live streaming and the formula becomes even more volatile to create and retain viewership. With party games looking to be next in line, Among Us has been at the forefront of the hottest new wave with top-tier streamers coming together to create content. The game has even beat out the steadily increasing Just Chatting category last week. The lull in esports events and in-game seasonal releases marked the perfect avenue for Among Us, Garena Free Fire, and other titles to climb the chart.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises