Looking back over the first quarter of 2024, Steam has established itself as a legitimate platform for streaming. Steam hit its highest-ever quarterly viewership, reaching 151.3M hours watched and an average viewership of 69.3K. Despite this growth, Twitch and YouTube still remain dominant with figures that are 10-fold higher. To carve its own path into the streaming arena then, Steam looks to adopt a new strategy that can target its niche audience.
Marketing Intelligence
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