Viewer Overlap Analysis: Riot Games Titles

Tl;dr: Are Riot Games fans loyal to one title? Dive into the viewer overlap analysis of all games under the Riot Games umbrella.

When building a strong marketing strategy with gaming audiences, it’s key to understand your fan base. Are the fans cornered into a specific niche where the approach to reaching them is narrow and focused? Or are your fans spread across a variety of subcultures where a shotgun blast might be more effective? Analyzing the viewer overlap of various games can uncover the which marketing tactics would prove most successful.

This week, Stream Hatchet investigates live streaming audiences on Twitch within the Riot Games universe, including game titles: League of Legends, VALORANT, Teamfight Tactics (TFT), Legends of Runeterra, and Wild Rift. The fan overlap is ranked based on significance. Here are the insights: 

  • League of Legends has developed strong affinity with the new game titles: Over 70% of TFT, Wild Rift, and Legends of Runeterra fans are viewers of League of Legends.
  • Are VALORANT and League of Legends fans one in the same?: Despite their massive popularity, less than 40% of each fan group watches the other title. 
  • League of Legends fans are less inclined to watch other titles: Less than 38% of League of Legends fans watch other game titles within the Riot Games universe (VALORANT, TFT, Legends of Runeterra, Wild Rift).

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