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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
The top sponsored campaigns across streaming platforms this past week leveraged NICKMERCS’ channel for two of the top three #ads. The first place segment came from a partnership with Twisted Tea, an alcoholic iced tea beverage. At face value this may not seem like anything special, but because Twisted Tea contains alcohol, their goal is to market their product to an audience over the legal drinking age. Clearly, they have reason to choose NICKMERCS over other streamers as it may indicate his audience skews older (a greater portion over 21 years old) than other streamers on Twitch. As the core audience of individual channels age along with the streamer, we may see more alcoholic beverage companies sponsor influencers directly. NICKMERCS also held a sponsored segment watching the NFL Thursday Night Football game but was placed third behind Fextralife’s stream of Jurassic World Evolution.
NICKMERCS x Twisted Tea
Fextralife x Jurassic World Evolution
NICKMERCS x NFL Thursday Night Football
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
