The live streaming platform has shown significant growth over the past year. The initial increase in viewership towards the beginning of the 2020 pandemic jumpstarted the trend. Facebook Gaming’s monthly average viewers grew 108% from January 2020 to January 2021. The 527K average viewers last month was the highest the platform has ever achieved.
Facebook Gaming excels in mobile game viewership with games like PUBG Mobile, Garena Free Fire, and Arena of Valor. Even with the mobile viewership, Facebook Gaming is still not as big as Twitch or YouTube Gaming in the United States. However, the platform has a large global footprint widening its potential audience. Brands, organizations, tournament organizers, and others activating in the live streaming and gaming industry may start to move more budget to Facebook Gaming for this reason. The opportunity to be involved with one of the largest social networking sites as well as reach the desired target audience may be the perfect mix. Additionally, the increased popularity of live streaming may lead to a bigger market share for Facebook Gaming in 2021.
So far in February 2021, the live streaming platform is averaging about 470K viewers. Facebook Gaming will likely continue its growth competing with other platforms in the United States. This year will be a large step for the live streaming platform’s success.
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