The latest #Ads of the Week has a familiar sponsor at the top in Raid: Shadow Legends. The mobile game continues to work with a variety of streamers to run their campaigns across live streaming platforms. KendineMuzisyen is the latest content creator to generate impressive ROI for the title. Although Raid: Shadow Legends is well known because of its marketing, it still falls short of other mobile games in viewership. In Q1 2021, it placed 34th across all mobile games on Twitch, YouTube Gaming, and Facebook Gaming in hours watched. Overall, it placed 158th across all games on those platforms. Awareness is only part of the equation; engaging with and retaining viewers is the difficultly some brands come across. The good news for Raid: Shadow Legends is that the blueprint for successful mobile games is apparent with PUBG Mobile and Garena Free Fire. If Raid: Shadow Legends can follow those footsteps, it may be able to steal market share.
AT&T made waves with their sponsored Apex Legends tournament this past week. Popular streamer shroud ran an #ad during the AT&T Annihilator Cup propelling his segment to second place on the list. It’s promising for big companies to activate within the industry the right way. AT&T was able to secure naming rights on a tournament with big names streamers participating. The only missed opportunity was an incentive for viewers to watch shroud’s stream. A simple command in the stream titles goes a long way for those on the fence to tune in.
Lastly, GTAWiseGuy was back again with another Incent sponsored segment. Continuing to ride the trending GTA V wave, he was able to land the last spot on #Ads of the Week. While the sponsored stream did have a command in the stream title, it didn’t appear to have much else in the activation. With that being said, the business model of Incent is to incentivize viewers to tune in and earn rewards. The value proposition is there so maybe with more campaigns Incent could reach substantial market saturation.
KendineMuzisyen x Raid: Shadow Legends
- The sponsored segment lasted close to 8 hours generating 118K hours watched and peaked at 22K viewers.
shroud x AT&T
- The 2-hour sponsored stream reached 91K hours watched while averaging 42K viewers.
GTAWiseGuy x Incent
- GTAWiseGuy streamed for over 12 hours during his sponsored segment producing about 85K hours watched.
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