On February 5th, 2024, AdinRoss announced to his viewers that rapper Playboi Carti would be attending his Kick stream. Fans flocked to Adin’s channel, with the stream generating an average viewership of 349K and capturing 64% of Kick’s average minute audience (AMA) for the day. The platform’s total AMA for the day was 544K. This highlights the potential for celebrity collaborations to attract massive audiences, as well as how Kick is using these strategies to draw in viewers.
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