#Ads of the Week: January 31-February 6

The latest #Ads of the Week features sponsored streams from Lenovo, Microsoft, and Pizza Hut. Pizza Hut sponsored a stream with ShivFPS to promote their £5 Frenzy menu. ShivFPS hosted an Apex Legends community kill tournament, during which viewers could enter to win menu items from Pizza Hut. The stream received about 45,000 hours watched and was mentioned in chat over 2,200 times. Despite having a lower watch time than the other activations, Pizza Hut’s sponsored stream with ShivFPS was more active. Fans talked about their product in the chat at a much higher rate than the other sponsored streams.