In past articles, we’ve explored the immense hype that Elden Ring: Shadow of the Erdtree is creating, and the incredible success of Kai Cenat’s marathon stream. These stories highlighted the powerful impact of live streaming in the gaming world. With the arrival of Elden Ring’s new DLC, Shadow of the Erdtree, the game took the spotlight once again, drawing massive audiences and creating a buzz that captivated gamers and streamers alike.
Elden Ring x Redbull Levels
The Red Bull Levels event invited several streamers to try out the DLC for the first time and compete in a series of challenges, making it a must-watch for fans. Aimed to celebrate the launch of Elden Ring’s latest DLC, and featuring prominent streamers and gaming influencers such as Emiru from OTK, the event generated 324K hours watched, and 80.8K peak viewers. The event’s purpose was not only to showcase the new DLC, but also to engage with the community, bringing together fans from around the world to experience the game’s new content in real time.
The Importance of Sponsoring Live Streaming Events
Red Bull’s sponsorship played a significant role in the event’s success. Known for its active involvement in esports and gaming, Red Bull has consistently supported high-energy, immersive experiences that resonate with the gaming community. Their strategic partnership with Elden Ring for this event exemplifies how brands can leverage live streaming to enhance their visibility and engagement with a dedicated audience. For a detailed guide on how brands can sponsor live-streaming events, check out our resource article Sponsor Your Brand Through Live-Streaming Events.
Amassing 80.8K peak viewers in nearly 5 hours is no small feat. Bandai Namco’s partnership with Red Bull undoubtedly amplified the event’s success. Red Bull’s savvy recognition of Elden Ring’s hype and their strategic sponsorship demonstrate how well they understand and exploit the excitement surrounding the game’s new DLC in the live-streaming arena.
This event underscores the potent combination of a popular game and a dynamic sponsor, setting a benchmark for future live-streaming events. Keep an eye out for more thrilling collaborations and game releases, and make sure to follow our updates for the latest trends in live streaming.
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