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This Week’s Meta: HasanAbi

HasanAbi has been one of prominent influencers discussing politics on Twitch, further increasing his engagement over the past few months during election season. His three largest peak viewership moments came in three consecutive days starting on November 3rd. In aggregate, Hasan produced over 41M hours watched so far in 2020; already a 538% increase compared to the 6M hours watched he generated all of last year. He also jumped from an average of 2.7K viewers to just over 13K viewers. Although the political atmosphere has helped his growth, the movement towards more diverse content on Twitch has also assisted awareness of creators like Hasan and others.

  • HasanAbi hit an all-time peak of 227K viewers during his livestream on election day as many viewed his channel as the go-to for the updated news on Twitch.
  • Hasan was the 6th most watched channel across Twitch and YouTube covering political news on election day – beating live streams like CNN in total market share.
  • While Hasan largely uses his platform for covering news, he also played Among Us with congresswoman AOC during her debut on Twitch. His stream generated about 66K peak viewers.

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