TimTheTatman and NICKMERCS Share 27% of Viewers

Stream Hatchet’s new Audience Overlap tool allows for shared viewer measurement for up to ten channels. After analyzing TimTheTatman’s audience, he generated the largest overlap with NICKMERCS in December with 27% of the unique registered viewers. Comparatively, he only shared about 4% with loltyler1. Tim and Nick often play together which is likely the reason for such a high overlap whereas Tim doesn’t play League of Legends, loltyler1’s main content. Using this data is important to maximize reach for sponsored campaigns and understanding user behavior across streaming platforms to optimize spend and strategy.