Netflix recently released their shareholder letter for Q3 2021. Apart from the typical financial documents, the letter also contains viewership data for some of the platform’s top performing films and series. The reported data includes the total hours watched of a film or series during its first 28 days on Netflix. So, how does this viewership data compare to live streaming content on Twitch, YouTube Gaming, and Facebook Gaming?
- Bird Box, released in 2018, was the most watched film during its first 4 weeks on Netflix generating over 282M hours watched.
- Just Chatting content on Twitch reached 221M hours watched in September, placing 3rd compared to Netflix films during their 28-day launch period.
While action or thriller movies have performed well on Netflix, casual content has done well on live streaming platforms. Just Chatting is a mix of simple conversations and interacting with chat while GTA V has been popularized recently from role playing characters in game. Audiences may tend to engage with one platform over the other based on the different genres of content they’re seeking to consume. And although Netflix generates much more viewership than live streaming platforms like Twitch and YouTube Gaming, the content on these platforms are more dynamic. VoD’s of the streams are available but new content is produced daily across millions of channels unlike Netflix which only has static, pre-recorded content available.