This week’s #Ads of the Week was dominated by games and endemic brands.
Taking the top spot with 105,000 hours watched was Towelliee with an activation from Lost Ark. In the first week of Lost Ark’s release, Towelliee was the game’s #5 streamer by hours watched. He has since moved up to the #4 spot. With the game entering its 4th week in the North American market, Lost Ark has dropped down to the #9 streamed game and is trying to stay relevant with the recent release of Elden Ring. Towelliee’s sponsored stream was his second most-watched stream last week.
