#Ads of the Week: GMHikaru and Gyan Gaming

The most recent #Ads of the Week features a sponsored stream from two video games and a motor oil company. GMHikaru, a professional chess player and streamer, held a sponsored segment with Auto Chess; a chess-like strategy game mod for Dota 2. The partnership with Hikaru is the perfect relationship to target an audience interested in strategy games. Auto Chess is likely allocating more marketing budget to sponsored streams in an attempt to steal market share from Teamfight Tactics, its biggest competitor. Identifying growing streams, like Hikaru’s, may be exactly what Auto Chess needs to propel its viewership higher.